Human Pivot, a company specializing in web service production, is enhancing the online competitiveness of small and medium-sized enterprises (SMEs) by establishing base centers in four regions—Incheon, Cheonan, Daejeon, and Uijeongbu—using its no-code web creation solution, 'Design Pivot', to support practical digital transformation.

Design Pivot is a no-code platform that allows users to easily build websites, shopping malls, and apps without coding knowledge. It enables quick construction through templates and a drag-and-drop method, significantly reducing production time and costs, thereby alleviating the web operation burden for SMEs.

Human Pivot proposes a strategy that goes beyond simple web creation, transforming websites into 'sales-centric platforms'. Based on the formula 'BRANDING + PROMOTION = WEBSITE', it structurally separates unchanging information (company and product introductions) from periodically updated content (events, reviews, SNS, blogs). SNS and blog content are automatically registered and categorized on the website based on hashtags, reducing operational resources while creating a dynamic website.

The platform's strength lies in its ability to integrate with various external systems. It offers integrated services for SNS, open markets, hybrid apps, multilingual services, overseas payments, and API integration, providing a foundation for practical digital marketing execution.

Government support program linkage is also notable. Design Pivot is designated as a supplier for the Tourism Innovation Voucher and the SME Innovation Voucher, allowing demand companies to build websites with only a 10% self-payment. After construction, it supports the creation and distribution of press content through media partnerships, which leads to initial traffic acquisition, brand trust formation, and conversion rate improvement.

Each regional center provides one-stop support for visual content production, including branding consulting, product photography, detailed page design, and leaflet production. By establishing web strategies tailored to the characteristics of regional industries, it aims to transition from simple construction to performance-oriented operation.

Human Pivot is currently operating a nationwide integrated digital support system centered on the four centers in Incheon, Cheonan, Daejeon, and Uijeongbu, and plans to continue expanding its bases to accelerate the creation of a digital ecosystem centered on SMEs.

Lee Heung-yeon, CEO of Human Pivot, stated, "What SMEs need is a website that can be quickly created, easily operated, and organically connected to advertising," adding, "Design Pivot is designed to simultaneously enhance conversion rates and operational efficiency by integrating no-code production, content automation, advertising linkage, and press promotion."

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