Salesforce announced the dawn of the 'Agentic Enterprise' era centered on artificial intelligence (AI) on the 16th. Salesforce plans to strengthen its integrated AI platform 'Agentforce 360' based on strategic cooperation with OpenAI and Anthropic, and expand its AI fund by more than 25%.

This announcement was officially made at the global IT conference 'Dreamforce 2025' held in San Francisco, USA. The event was attended by over 45,000 participants from 150 countries worldwide.

Through collaboration with OpenAI, Salesforce has enabled the use of Agentforce 360 functions directly within ChatGPT. Users can perform tasks such as retrieving work records, summarizing customer conversations, and visualizing Tableau data through natural language. Additionally, with the latest AI model based on GPT-5, custom agent and prompt design within the Salesforce platform has become possible.

The AI joint operating environment connecting ChatGPT and Slack is also being expanded. These two platforms are designed to automate team collaboration and streamline daily tasks such as AI-based decision-making and document generation.

Salesforce announced that 'Agentforce Commerce' will be integrated with OpenAI's 'Instant Checkout' and 'Agentic Commerce Protocol'. This allows companies to automate order, payment, and customer management while controlling their data and expanding sales channels in the global market.

Collaboration with Anthropic is also noteworthy. Salesforce has fully integrated Anthropic's large language model (LLM) 'Claude' into the Trust Layer (a data safety management system). The core goal is to build an AI environment that can safely handle sensitive data in regulated industries such as finance, healthcare, and cybersecurity.

Through bidirectional integration between Slack and Claude, users can process key tasks such as document analysis and data approval flow management in real-time. Particularly, with the combination with the financial services platform (Agentforce Financial Services), tasks like insurance claims and customer portfolio analysis are also automated.

Salesforce Ventures has invested in a total of 35 companies based on the $1 billion AI fund launched last year. With this measure, the investment proportion in the existing portfolio will be expanded by more than 25% to strengthen the medium- to long-term AI ecosystem.

The investment targets include global AI technology companies such as Anthropic, Cohere, ElevenLabs, Together AI, and Runway, as well as emerging startups like Fal AI, World Labs, and Writer.

Park Se-jin, CEO of Salesforce Korea, stated, “Salesforce is helping companies evolve into 'Agentic Enterprises' that realize both efficiency and personalization through trust-based AI innovation. We will open a new chapter of work innovation together with domestic companies.”

This year's Dreamforce consisted of over 1,800 sessions worldwide, covering the future of AI and data innovation. Global leaders such as Sundar Pichai, CEO of Google, Dario Amodei, CEO of Anthropic, Brett Adcock, CEO of FigureAI, and Julie Sweet, CEO of Accenture, participated to provide insights on 'Business Models for Coexistence of AI and Humans'.

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