Nexus AI Labs is seeking to expand into overseas platforms based on its experience operating an AI mini app within the Toss app. The company intends to apply to global markets a model that enhances user accessibility by reducing the need for separate app installations or sign-up procedures.

The lifestyle AI service that Nexus AI Labs launched on Toss’s mini app platform “App in Toss” ranked ninth in popularity shortly after its release. This service provides answers to text or voice questions in the form of cards focused on summaries, comparison tables, and sources, while simplifying the screen layout and operation steps. The company believes that reducing user churn caused by separate app installation processes contributed to the strong inflow of initial users.

Based on this operational experience, the company is reviewing entry into global markets. Rather than launching independent apps in each country, it is exploring ways to embed AI services within existing platforms by partnering with fintech companies, super apps, and telecommunications operators that already have a local user base. To that end, it is also preparing multilingual support and country-specific customized content.

In line with business expansion, the company plans to restructure its organization from a limited liability company to a joint-stock company to improve its internal management system. In addition, it is reviewing registration on an unlisted stock trading platform and possible registration on KSM, with a mid- to long-term plan to pursue listings on KONEX and KOSDAQ in line with future business performance and the timing of meeting disclosure requirements.

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