NongHyup has joined hands with a local UK distributor to expand the presence of K-food in the European market. The organization plans to work with local governments to broaden the export base for regional agricultural products and accelerate the expansion of local sales networks.

NH Nonghyup Economic Holdings announced on the 13th that, to expand sales channels for K-food in the European market, it signed a four-party memorandum of understanding (MOU) with Inje-gun, Jinju-si, and Korea Foods on the 9th at the headquarters of Korea Foods, the UK’s largest Asian food distributor, located in New Malden, UK.

The agreement was prepared to enhance the export competitiveness of regional agricultural products by linking NongHyup’s overseas market development projects with policy support from local governments. The participating organizations agreed to promote the stable supply of high-quality agri-food products, diversify export items, and expand local sales channels.

Since the 7th, NH Nonghyup Economic Holdings, together with Inje-gun and Jinju-si, has also been holding a “Korean NongHyup tofu and rice initial entry promotional event” at the Korea Foods main store in New Malden and at the London Seoul Plaza Soho branch.

At the event, it introduced “Girin Wondang NongHyup Tofu” made from soybeans produced in Inje and “Jinju Dream,” the flagship rice brand of Jinju-si, and allowed local consumers to experience the products directly through tofu and rice tasting events.

Based on this cooperation, NongHyup plans to expand the sales base for Korean agricultural products in the UK and the wider European market and to continuously increase the range of export items.

Kim Joo-yang, CEO of the Agricultural Economy Sector, said, “This cooperation with local buyers and municipalities is expected to further expand the foundation for overseas expansion of Korean agricultural products,” adding, “We will contribute to increasing farmers’ incomes by actively developing overseas sales channels.”

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