On the 6th in Tokyo, Japan, Endo Kazunori, President of Fujishin (left), and Eo Jae-sun, head of Cosmax Japan, pose for a commemorative photo at the joint venture establishment agreement ceremony. (Provided by Cosmax)
Domestic cosmetics original development manufacturing (ODM) company Cosmax is set to fully launch its overseas artificial intelligence (AI)-based personalized cosmetics business.
On the 13th, Cosmax announced that it had signed an agreement with Japanese beauty specialist company Fujishin to establish a joint venture (JV) named “Trinex.” Fujishin supplies hair care and skin care products and beauty devices to approximately 20,000 beauty salons across Japan. Under the agreement, Cosmax will be responsible for product planning and production management, while Fujishin will oversee marketing, distribution, and sales. The equity stakes will be 51% for Cosmax and 49% for Fujishin.
This is the first case of Cosmax creating a business model in an overseas market since it introduced its personalized cosmetics platform in 2023. Trinex plans to establish a local end-to-end system, covering AI-based diagnosis and prescription, personalized cosmetics manufacturing, local packaging, and delivery. The company also intends to use post-use consumer feedback to refine and improve its algorithms. Leveraging the data accumulated in Japan, it plans to expand the business model to markets such as the United States and Italy in the future.
Kim Da-yeon
AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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