Tasting event at GS25 in Ulaanbaatar Launch of lunchboxes, triangle gimbap, and rolled gimbap
Officials from Jeju Pig Farming Agricultural Cooperative hold a tasting event for the “Our Rice Handon K-Convenience Store Lunchbox” at the GS25 Twin City store in Ulaanbaatar, Mongolia, on the 9th. Provided by Jeju Pig Farming Agricultural Cooperative
Pork produced in Jeju has begun targeting convenience stores in Mongolia.
Jeju Pig Farming Agricultural Cooperative announced on the 13th that it held a tasting event for the “Our Rice Handon K-Convenience Store Lunchbox” at the GS25 Twin City store in Ulaanbaatar, Mongolia, on the 9th.
The products showcased at the event included a spicy pork lunchbox, a spicy pork rolled gimbap, and a spicy pork triangle gimbap made with Korean rice and pork supplied by Jeju Pig Farming Agricultural Cooperative. In particular, the product packaging features the “Our Rice X Handon” label and the cooperative’s character to highlight the use of Korean ingredients and reinforce the image of Jeju pork. Mongolian-language labeling and local convenience store specifications were also reflected to improve consumer accessibility.
Jeju Pig Farming Agricultural Cooperative has previously built a distribution base in cooperation with LS, a local Mongolian distributor. Through local food production facilities, it plans to stably supply a variety of K-ready-meal products such as triangle gimbap, rolled gimbap, and lunchboxes. Mongolia is regarded as a market with strong potential for expanding ready-meal products made with Jeju pork, as meat consumption is highly preferred and interest in Korean food culture is increasing, especially among younger consumers.
Ko Kwon-jin, head of Jeju Pig Farming Agricultural Cooperative, said, “Pork produced in the clean natural environment of Jeju is meeting Korean rice to be introduced to Mongolian consumers as a new K-food,” adding, “We will continue to expand our distribution channels to local convenience stores, large discount stores, and restaurant businesses to widely promote the excellence of clean Jeju pork.”
Meanwhile, Jeju Province last year became the first in Korea to export both pork and Korean beef (Hanwoo) to Singapore. This year, exports of livestock products from Jeju to Singapore are expected to total about 217 tons, including 123 tons of pork and 93 tons of Hanwoo, with an export value of about KRW 5.8 billion.
Song Eun-beom
AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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