Anti-aging skincare brand Veramore has secured a Pre-Series A investment from Rakuten Capital. This round was led by Rakuten Capital, with Strong Ventures participating as a follow-on investor.

This investment marks Rakuten Capital’s first investment in a K-beauty brand. The decision to select Veramore as its first investment target was driven by the brand’s positioning focused on wrinkle improvement and elasticity care for women in their 30s and 40s, as well as its growth potential in the Japanese market.

Jang Soo-jung, Senior Partner at Rakuten Capital, who led the investment, explained the rationale by stating, “Veramore has a clearly defined target, concentrating on managing loss of skin elasticity, and is assessed to have growth potential within Japan and data-driven expansion potential.”

Rakuten has designated Veramore not as a simple financial investment but as a “strategic brand.” It plans to pursue strategic collaboration across the broader Rakuten ecosystem, including Rakuten Ichiba, Japan’s largest e-commerce platform.

Launched in March 2022, Veramore operates four skincare lines—pore care, brightening, hydration & vitality, and soothing of external irritation—under the “Skin Studio” concept and has been developing the brand through domestic and overseas channels such as Olive Young and Coupang. Veramore plans to use the investment funds to accelerate its expansion into Asian and global markets, using Japan as a bridgehead, while strengthening its core product lines and advancing data-driven marketing.

Lee Yoo-joo, CEO of Veramore, said, “As Rakuten’s first K-beauty strategic brand, Veramore will expand from Japan across Asia and further into global markets, taking a leap forward as a global K-beauty brand.”

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