Companies upload briefing materials to the platform, investors review them and decide whether to invest Joint initiative launched by the FSS and Naver
A new matching platform has been launched to help small and medium-sized enterprises (SMEs) and venture companies that have ideas but lack investment experience attract the attention of investors. Once companies register their profiles, investors can review the corporate information and decide whether to invest. It is effectively a corporate version of the job search platform “LinkedIn.”
On the 7th, the Financial Supervisory Service (FSS) and Naver Pay held a launch ceremony for the venture capital investment platform “Naver Pay (Npay) Startup” at Naver 1784 headquarters in Seongnam, Gyeonggi Province. The platform is a project jointly promoted by the FSS and Naver Pay since July last year to resolve difficulties faced by investors such as securities companies, which have found it hard to provide venture capital due to a lack of sufficient information, and to revitalize “productive finance.”
Naver Pay Startup plans to categorize platform users into △startups and venture companies △securities companies △venture capital (VC) firms and specialized new technology business finance companies, and provide functions tailored to each category.
First, when startups and venture companies upload their investor relations (IR) materials to the platform, corporate profiles are automatically generated. This allows them to achieve continuous promotional effects without having to visit investors in person and give individual presentations. Companies using the platform will also appear at the top of Naver search results.
Securities companies, VCs, and others can easily search for corporate information and communicate efficiently by using standardized forms within the platform. To protect business ideas, individual investors are not allowed to use the platform. After a pilot operation of about three months, the platform is scheduled to be officially launched.
Lee Chan-jin, Governor of the FSS, underscored the significance of the platform, stating, “In order for venture capital to be supplied more smoothly to promising companies, it is important to improve the efficiency of financial intermediation by alleviating information asymmetry among market participants.”
Ju Hyeon-u
AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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