Korean coffee brand Kustom Coffee Co., Ltd. (Kustom Coffee), which has rapidly grown on the back of word-of-mouth as a “life-changing latte destination,” has signed a strategic business agreement (MOU) with NAM DAE MUN, an Asian comprehensive distribution company based in the state of Georgia in the United States, for joint entry into and business expansion in the U.S. market. The agreement was prepared to enable both companies to secure competitiveness in the U.S. coffee and bakery market and to establish a stable business foundation through strategic investment cooperation.

The background to Kustom Coffee’s choice of NAM DAE MUN as its key partner for entry into the U.S. market lies in NAM DAE MUN’s solid local infrastructure and distribution network. NAM DAE MUN has been operating in Georgia for more than 20 years and currently runs eight stores, making it a leading Asian distributor in the southeastern United States. Recently, it has continued its growth trajectory through sustained investment and business expansion, including the construction of a new logistics center of approximately 100,000 square feet in the Lawrenceville area. Based on this stable local distribution network and operational experience, Kustom Coffee’s strategy is to establish a firm foothold in the U.S. market.

NAM DAE MUN, for its part, is confident that Kustom Coffee’s unique “aged latte” manufacturing technology and menu lineup, which have been validated in the domestic market, will deliver differentiated competitiveness in the U.S. coffee market, which is trending toward premiumization. The assessment is that Kustom Coffee’s brand image and high-quality products can generate a positive synergy when combined with NAM DAE MUN’s local distribution infrastructure.

Through this agreement, the two companies will gradually promote initiatives including the development and operation of the Kustom Coffee brand in the United States, distribution of coffee products such as aged lattes, expansion of the bakery business, establishment of local production facilities, and expansion of franchise operations and local investment. The business will start in Atlanta, Georgia, and then be expanded to major cities such as Chicago and Washington, D.C., with the long-term objective of spreading the Kustom Coffee brand across the United States. On the basis of this partnership, the two companies have set a mid- to long-term goal of achieving annual sales of USD 30 million (approximately KRW 40 billion).

A NAM DAE MUN representative stated, “We believe Kustom Coffee’s differentiated aged latte flavor has sufficient competitiveness to succeed in the U.S. local market,” adding, “We will actively support Kustom Coffee so that it can successfully establish itself, leveraging the distribution experience and infrastructure we have built in the U.S. market.” A Kustom Coffee representative also commented, “Through this strategic partnership with NAM DAE MUN, we will introduce a Korean-style premium coffee culture to U.S. consumers and grow into a competitive global brand.”

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