Gmarket will more than quadruple the scale of integrated sales through its linkage with Southeast Asian e-commerce platform Lazada.

On the 29th, Gmarket announced that it has increased the number of products linked and sold through Lazada by 329%, from the previous 7 million to 30 million. Lazada is a platform that provides services in six countries: Singapore, Vietnam, Indonesia, Malaysia, Thailand and the Philippines. Gmarket has improved its global sales linkage system with Lazada, expanding the registration scope from products limited to free shipping to also include products with paid shipping and conditional free shipping. As a result, more than 17,000 domestic sellers participating in Gmarket’s global sales program can now sell products to approximately 160 million consumers in five of Lazada’s service countries, excluding Indonesia.

Gmarket’s cross-border e-commerce business is showing growth. According to Gmarket, Lazada’s transaction volume in the first half of this year (January 1–June 21) increased by 102% compared with the second half of last year. Over the past month, total cross-border transaction volume also grew by 232% from the previous month. Based on this product expansion, Gmarket plans to extend its cross-border e-commerce services to new markets, including Europe and South America.

Popular News