From search to payment to delivery, handled in one go
Photo from the “AI Commerce Business Cooperation” signing ceremony between Shinsegae Group and OpenAI held at The Westin Josun Seoul on the 6th. The ceremony was attended by Lim Young-rok, Head of Corporate Strategy Office of Shinsegae Group (President, right), and Kim Kyung-hoon, General Manager of OpenAI Korea. Provided by Shinsegae Group.
Shinsegae Group has become the first domestic retail company to partner with OpenAI to introduce artificial intelligence (AI)-based shopping services.
Shinsegae Group announced on the 6th that it has formed a strategic alliance with OpenAI, the operator of AI service ChatGPT. The two parties signed a memorandum of understanding (MOU) on “AI Commerce Business Cooperation” at The Westin Josun Seoul in Jung-gu, Seoul, on the same day and agreed to cooperate on the development of Shinsegae Group’s AI shopping agent, among other initiatives. The partnership will begin with Emart and then be expanded across the entire group.
Shinsegae Group plans to build by 2027 a ChatGPT-based “end-to-end AI commerce” model that connects all stages of the shopping process into one. The structure goes beyond simple product recommendations to handle search, payment, and delivery for Emart products in a single flow. For example, if a user types “Prepare a dinner menu for my family for tomorrow evening” in the ChatGPT chat window, the system will recommend a related shopping list and automatically carry out everything from adding items to the cart to payment and delivery.
Within this year, an “AI Shopping Agent” function will also be introduced in the Emart app. This service will learn customers’ purchasing patterns and recommend products accordingly. It will also provide convenience features such as automatic parking registration when visiting stores.
The group is also pursuing measures to expand the use of AI across all in-house operations. To enhance work productivity, it plans to broaden the scope of AI adoption through a company-wide AI transformation, exploration of new business opportunities, and the development of AI utilization training and programs for executives and employees.
Lim Young-rok, Head of Corporate Strategy Office at Shinsegae Group, said, “AI commerce will newly define the ‘new normal’ of the future retail market,” adding, “Through hyper-personalized AI commerce, we will transform the group’s business structure to ‘AI-first.’”
Kim Da-yeon
AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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