Last year, Samsung Electronics ranked first in the global TV market by revenue, maintaining its leading position for the 20th consecutive year.

According to market research firm Omdia on the 8th, Samsung Electronics accounted for 29.1% of global TV market revenue last year. Samsung first topped the global TV market by revenue in 2006, when it launched the “Bordeaux TV” characterized by its curved design, with a 14.6% share, and has retained the No. 1 position for 20 consecutive years since then.

Samsung Electronics began to solidify its top position in the TV market in 2009 with the launch of its light-emitting diode (LED) TVs. In 2011, it introduced “smart TVs,” and since 2015 it has targeted the lifestyle TV market with the launch of “The Serif” and “The Frame,” optimized for home interiors like furniture. In 2024, it released the industry’s first artificial intelligence (AI) TV.

Last year, Samsung Electronics also maintained its leadership in the premium segment, recording market shares of 54.3% and 52.2% in the segments for products priced above USD 2,500 (approximately KRW 3.7 million) and above USD 1,500 (approximately KRW 2.2 million), respectively. Samsung plans to further strengthen its presence in the premium market this year by adding micro RGB (red, green, blue) TV products to its lineup. A micro RGB TV arranges ultra-small red, green, and blue LEDs so that each color can be independently and precisely controlled. Samsung Electronics stated, “Maintaining the No. 1 position in the global TV market for 20 consecutive years is thanks to the trust of consumers worldwide,” adding, “We will continue to repay consumers with a diverse range of products and services.”

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