Olive Young, which has emerged as an essential stop on Korea’s tourism circuit, is strengthening marketing and promotional activities targeting foreign customers.

CJ Olive Young announced on the 2nd that it has partnered with Japan’s largest variety store Don Quijote to launch a new promotion for Japanese customers through March 31.

If customers verify their Don Quijote membership at Olive Young stores, they will receive a KRW 4,000 discount coupon applicable to purchases of KRW 80,000 or more, along with an Olive Young pouch. The promotion is being held at 14 stores in major global tourism districts, including Olive Young N Seongsu, Myeong-dong Town, and Hongdae Town.

The company has also prepared discount benefits linked to simple payment services frequently used by Chinese customers, such as Alipay, WeChat Pay, and UnionPay. The move is seen as an effort to capture demand from Chinese tourists ahead of the Lunar New Year, China’s biggest holiday.

First, through February 19, customers who spend KRW 100,000 or more at Olive Young using UnionPay will receive an immediate discount of 10% of the payment amount (up to KRW 20,000). Alipay users who make purchases of 15 yuan (approximately KRW 3,100) or more from the 5th to the 25th will receive a coupon that provides an immediate discount of 15 yuan.

In addition, from the 9th of this month to March 7, there will be a promotion offering discounts of 20, 50, and 80 yuan for WeChat Pay payments of 200, 500, and 880 yuan, respectively. There will also be an event where customers who spend at least 188.01 yuan using WeChat Pay will be entered into a drawing to receive a 188 yuan discount coupon.

Additional discount benefits have been prepared in partnership with WOWPASS, a payment platform exclusively for foreigners. Regardless of nationality, foreign customers who spend KRW 100,000 or more using WOWPASS between the 15th and 22nd of this month will receive a 5% discount (up to KRW 10,000). Furthermore, through June 30, customers who book eligible hotels on the global travel reservation platform Trip.com will receive KRW 5,000 and KRW 30,000 discount coupons, which can be used at Olive Young on purchases of at least KRW 100,000 and KRW 300,000, respectively.

An Olive Young representative stated, “Demand from foreign tourists who want to experience Korean lifestyle directly across diverse areas such as beauty, fashion, and gourmet food is increasing,” adding, “As the leading K-beauty platform, Olive Young will continue to improve shopping convenience and benefits for foreign tourists.”

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