Samsung Electronics participated in Bett (British Educational Training and Technology) 2026, Europe’s largest education technology exhibition, where it showcased AI-based products that provide innovative learning environments tailored to users.

Bett is an education technology exhibition that brings together 600 companies and more than 35,000 education officials from around 130 countries. From 21 to 23 (local time), Samsung Electronics set up an exhibition space at Bett 2026, held at ExCeL London in the United Kingdom, and implemented immersive and participatory learning environments through mobile devices such as the Galaxy Book6 series, Galaxy XR, and tablets, as well as display solutions including interactive whiteboards and large LED displays.

In addition, it drew visitors’ attention by running various programs such as mock classroom live demonstrations and lectures by Samsung and industry experts.

Yoon Chulwoong, Managing Director and Head of Samsung Electronics UK, said, “Samsung Electronics provides AI-based solutions that can be flexibly applied to diverse users and classroom environments,” adding, “The company plans to continue offering intuitive and highly reliable technologies and products that not only create immersive learning environments tailored to students’ stages of development, but also help teachers focus more on their classes.”

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