Global fitness tech company EGYM has announced that its headquarters has signed a strategic business agreement (MOU) with wellness lifestyle company ResortPeople (CEO Kim Tae-ho) to strengthen data-driven wellness experiences. The agreement aims to jointly create next-generation wellness experiences that substantially improve individual health outcomes by integrating users’ physical data and lifestyle data.

EGYM is a fitness tech company that integrates smart workout equipment, digital apps, and a cloud analytics platform, providing an integrated solution that supports training design and operational decision-making through data-driven personalization technology, going beyond simple equipment supply. A key feature is that members’ workout histories and performance data are managed on a single platform, and AI-based software proposes training methods tailored to individual goals and condition.

ResortPeople operates wellness brands such as ResortFitness, ResortLab, and ShamoneyGym, and has built a high-end wellness model that combines department-store-style fitness with spatial experiences. This collaboration focuses on advancing program development and service design based on data rather than qualitative criteria, by combining ResortPeople’s accumulated on-site data on customer behavior and usage patterns with EGYM’s data-driven personalization technology.

The two companies will jointly develop a personalized health journey model that connects exercise, rest, and recovery by combining EGYM’s data-driven personalization technology with ResortPeople’s lifestyle-based spatial and experience design capabilities. They also plan to build a strategic partnership centered on AI data-based solutions and to progressively advance coaching based on physical indicators and personalized training programs within stay-type wellness environments, thereby jointly materializing a data-driven health management model.

Kim Tae-ho, CEO of ResortPeople, said, “ResortPeople has gone beyond spaces and services to understand customers’ lifestyles through data and design wellness experiences,” adding, “Through collaboration with EGYM headquarters, we will further advance data-driven wellness experiences in Korea.”

An EGYM representative said, “EGYM has aimed to be not just an equipment supplier, but a solution partner that enhances the value of facilities and members through data,” and added, “ResortPeople operates high-end wellness spaces where lifestyle data is naturally accumulated, and we expect that the data-based wellness model we develop together will become a meaningful case in the global market.”

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