Global digital securities (STO) infrastructure company EDENA Capital Partners (hereinafter EDENA) CEO Lee Wook appeared on the 9 a.m. main live program of Asharq Business with Bloomberg, the largest economic news channel in the Middle East, on the 18th (local time) and unveiled its vision for sovereign real-world asset (Sovereign RWA) tokenization currently being built by EDENA.

Asharq Business with Bloomberg is known as the “Middle Eastern Bloomberg HQ” channel, watched every morning by Saudi Arabia’s Public Investment Fund (PIF), key members of the royal family, and financial decision-makers across the Middle East to monitor the markets. The 9 a.m. live program in which Lee appeared is regarded as prime time, during which the direction of global oil money is shaped.

In the interview, Lee stated, “EDENA is not a simple financial platform, but an infrastructure company building the ‘digital railway’ through which national assets flow,” adding, “We are converting core national assets of emerging economies such as Indonesia and Egypt into blockchain-based digital securities and directly connecting them to global capital markets.”

Currently, EDENA holds a pipeline of more than USD 1.75 billion (approximately KRW 2.34 trillion), including: △ establishment of a national asset sourcing framework through a strategic partnership with Indonesia’s Ministry of Investment (BKPM); and △ launch of a USD 250 million real estate STO via a joint venture (JV) with BEK Group, the largest financial group led by former Egyptian Prime Minister Ibrahim Mahlab.

Having previously attracted attention on Wall Street through a live interview conducted on-site at the New York Stock Exchange (NYSE), EDENA further reinforced its position as a unique digital securities institutional bridge connecting the two pillars of global capital markets—Wall Street and the Middle East—by appearing on this live Bloomberg Middle East broadcast.

A USD 100 million (approximately KRW 150 billion) investment commitment recently secured from New York’s GEM Group was also made possible on the basis of EDENA’s credibility as a global financial infrastructure provider. In the interview, Lee stressed, “We are creating the standard that will allow institutional capital on Wall Street to safely enter emerging markets’ national assets.”

A financial industry source commented, “The fact that the Middle East’s main economic news channel covered EDENA’s business in its 9 a.m. live broadcast means they recognize EDENA’s national asset securitization model as a form of substantive financial innovation.”

Meanwhile, EDENA Capital Partners, headquartered in Singapore, is building nationally authorized digital securities exchanges in cooperation with governments and regulators in various countries, and is leading a generational shift in global financial infrastructure under its ‘Open Investment’ vision.

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