KAHI’s flagship skincare product, the “Wrinkle Bounce Multi Balm Stick,” ranked 8th in the skincare sales category on Amazon’s U.S. site in the third week of January. It also placed 11th in the overall “Beauty & Personal Care” category, standing shoulder to shoulder with global mega brands.

In addition to KAHI Multi Balm, numerous products from domestic SME and indie brands such as Biodance, Medicube, and Diodiary also appeared within the top 20, once again demonstrating the prominence of K-beauty in Amazon’s beauty market.

A KAHI marketing representative stated, “Word of mouth about the product’s innovativeness on global social media platforms such as TikTok and Instagram has driven a sharp increase in sales,” adding, “The fact that searches for K-beauty on Amazon now exceed 20% of the entire beauty category shows that interest in and trust toward Korean brands are high, which has played a major role.”

Since its domestic launch in May 2020, KAHI’s “Wrinkle Bounce Multi Balm Stick” has pioneered a new “stick skincare” category and gained such popularity that it is referred to as a “national balm.” Formulated with fermented oil from the pristine regions of Jeju and salmon-derived PDRN as key ingredients, it provides instant moisture and nutrients to dry skin. Its stick-type format is cited as a core strength, enabling hygienic and convenient anti-aging care anytime, anywhere.

Building on its success in Korea, the brand entered Amazon directly in the second half of 2023 and quickly gained attention by taking the No. 1 spot in the “Hot New Releases” category. It has also steadily expanded its brand power by ranking as the No. 1 bestseller in the eye treatment balm segment.

KAHI is currently expanding into North America, South America, and Southeast Asia centered on Amazon, and its products are also sold through offline stores in Japan and some European regions.

Lee Dong-yeol, CEO of Koreatech, said, “At a time when Korea’s cosmetics exports reached an all-time high last year, it is highly encouraging that capable indie brands can challenge the global market without entry barriers by leveraging global platforms,” adding, “We will continue to take the lead in strengthening the status of K-beauty through consumer-centric, innovative product development and differentiated global marketing.”

Popular News