Startup
No-Code AI Startup Mbus Automates App and Web Operations
Dong-A Ilbo |
Updated 2026.01.14
※ Kyungpook National University Startup Support Group is operating the “Startup Leap Package (Large Enterprise Collaboration Track)” for startups in partnership with SK Telecom (SKT). The program promotes innovative growth by activating startups’ ideas and technological capabilities based on collaboration with large enterprises. IT Donga introduces promising startups participating in the Kyungpook National University·SKT collaboration track of the Startup Leap Package.
“Most no-code AI coding tools stop at the level of prototypes that only create screens. We went beyond automatically generating web and app services and integrated the entire process from operation to maintenance within the vibe coding platform.”
This was stated by CEO Kim Jung-hyun of “MBaaS,” an AI vibe coding platform company based on Backend as a Service (BaaS). MBaaS operates “AiApp,” a platform that helps users create and operate websites and apps using AI, even without development knowledge, by simply entering their planning intent. He emphasized that the solution was built to lower the high entry barriers and inefficiencies of web and app development so that startups and small business owners can also use it effectively.
Development of “AiApp,” a platform that enables non-developers to handle everything from planning → development → deployment → operation
CEO Kim Jung-hyun said he founded the company to address the market issues and inconveniences he experienced over more than 25 years in the IT industry.
He said, “During my long career in the IT industry, what always frustrated me was the ‘high entry barrier’ and ‘inefficiency’ of web and app development. I saw too many startups that had to give up despite good ideas because they could not afford development costs that ran into tens of millions of KRW, and many small business owners who wasted a lot of time trying to create even a simple app. It was also painful to face the reality that about 55% of projects in the industry fail due to communication errors between clients and developers,” and added, “MBaaS began with the resolution to let AI handle the complex and difficult development process so that people can focus only on creative ideas and marketing. The company was founded with the goal of achieving ‘democratization of development’ so that even technologically marginalized groups can easily have their own digital world.”
He continued, “Many services have emerged that make it easy to create apps and websites using no-code AI, but generating code and enabling an actual business are completely different matters. Unlike existing tools, which mainly stop at the ‘frontend’ and require additional development, the ‘AiApp’ platform automates the entire development process from frontend to backend and even supports operation,” and emphasized, “This full automation from frontend to backend was possible because we incorporated a variety of features into the platform as follows. First is ‘AI multi-agent’ technology. Separate AIs in charge of planning, design, and coding work simultaneously to generate planning documents and frontend (web·app) components, and the system operates by connecting these to a previously developed backend. Second is the ‘Korean-style business integration’ function. Unlike overseas tools, it connects to domestic PG companies such as Toss Pay, Kakao login, and KakaoTalk notification messaging features with a single click. Third is the ‘operation automation’ feature. We implemented ‘DevOps automation,’ where AI automatically handles the most troublesome post-development tasks, such as server management, security configuration, and traffic response. Because all these technologies and functions are interlocked within one platform, development costs can be reduced by about 90% compared to traditional outsourcing, and development time can be shortened by more than 70%.”
Leveraging the utility of this platform, MBaaS has achieved outcomes such as being designated a leading company in strategic industries by Busan Metropolitan City, winning the Busan City New Technology Innovation Award, and securing seed investment from Pusan National University’s technology holdings company.
CEO Kim Jung-hyun said, “Users responded very positively after confirming that significant time and cost savings are possible when AI automates labor- and time-intensive tasks such as drafting planning documents and coding. A wide range of clients has already launched services using the BaaS platform. According to our own survey, more than 80% of customers showed great interest in the AI auto-generation function,” and added, “In particular, what customers are most satisfied with is the innovation of the complex development process. They highly value the fact that it has improved the communication misunderstandings and time waste they used to experience while having to communicate with numerous experts such as planners, designers, and developers just to create a single website or app. The strength of the vibe coding platform ‘AiApp’ is that it allows customers to reduce costs compared to outsourcing while still retaining control over their own services.”
Validating real-world business models through collaboration with Kyungpook National University and SKT… Background of solution advancement
MBaaS stresses that support from various institutions and companies enabled it to progress from the early startup phase to the stages of solution development and advancement.
CEO Kim Jung-hyun said, “The Ministry of SMEs and Startups and the Korea Institute of Startup & Entrepreneurship Development have been reliable partners that have spared no support for MBaaS’s growth. Starting with the Preliminary Startup Package, we were selected for the 2023 Early Startup Package, the R&D Stepping-Stone Program, and this year’s Startup Leap Package, receiving funding and mentoring critical for technological advancement,” and added, “In particular, the collaboration program with Kyungpook National University and SKT yielded the valuable result of ‘validating real-world business models’ for MBaaS. Thanks to this, we were able to confirm the potential for expanding the platform into the B2B market.”
He continued, “The collaboration with Kyungpook National University and SKT did not aim to produce a specific deliverable; rather, it was a process of verifying, in the field, whether the platform could be used to build customized pages for individual customers or bundled products for small merchants, and to validate marketability and demand. This allowed MBaaS to gain the insight that the platform can be usefully applied not only by general users but also by enterprises and in distribution settings,” and added, “Without the opportunities provided by Kyungpook National University and SKT, MBaaS might still be confined to a developer-centric perspective. Through this collaboration, we learned—and continue to regard as an asset—that practicality and detail in solving on-site problems are more important than the glamour of technology itself.”
MBaaS: “Will grow into Asia’s leading vibe coding platform”
The interview concluded with MBaaS’s future plans.
CEO Kim Jung-hyun said, “If 2025 was a year of ‘confirming potential’ for MBaaS, 2026 will be a year of ‘expansion.’ First, we plan to focus on ‘market validation’ and ‘stabilization’ of the platform through early 2026. We have already implemented the core functions of a ‘Korean-style BaaS’ and released them to the market, but we will not rush to declare it complete,” and added, “We are concentrating on refining various additional functions—such as payment, messaging, and cross-advertising—so that they operate in a user-friendly way based on feedback from customers actually using the platform in the field. Only when this validation data accumulates can we call it truly ‘complete.’”
He continued, “Our mid- to long-term goals are ‘technological evolution’ and ‘global expansion.’ We plan to commercialize ‘migration (ETL) automation’ technology that goes beyond simple generation to analyze outdated existing websites and automatically convert them to the latest technology using AI,” and added, “We will also accelerate overseas expansion. Starting with Vietnam, we will establish localized models in Southeast Asian markets such as Thailand and Indonesia, and we will pursue entry into the Japanese market as well. By 2030, we aim to grow into a vibe coding platform representing Asia. We look forward to strong interest in MBaaS’s journey.”
Reporter Kim Dong-jin, IT Donga (kdj@itdonga.com)
“Most no-code AI coding tools stop at the level of prototypes that only create screens. We went beyond automatically generating web and app services and integrated the entire process from operation to maintenance within the vibe coding platform.”
This was stated by CEO Kim Jung-hyun of “MBaaS,” an AI vibe coding platform company based on Backend as a Service (BaaS). MBaaS operates “AiApp,” a platform that helps users create and operate websites and apps using AI, even without development knowledge, by simply entering their planning intent. He emphasized that the solution was built to lower the high entry barriers and inefficiencies of web and app development so that startups and small business owners can also use it effectively.
CEO Kim Jung-hyun of MBaaS / Source=MBaaS
Development of “AiApp,” a platform that enables non-developers to handle everything from planning → development → deployment → operation
CEO Kim Jung-hyun said he founded the company to address the market issues and inconveniences he experienced over more than 25 years in the IT industry.
He said, “During my long career in the IT industry, what always frustrated me was the ‘high entry barrier’ and ‘inefficiency’ of web and app development. I saw too many startups that had to give up despite good ideas because they could not afford development costs that ran into tens of millions of KRW, and many small business owners who wasted a lot of time trying to create even a simple app. It was also painful to face the reality that about 55% of projects in the industry fail due to communication errors between clients and developers,” and added, “MBaaS began with the resolution to let AI handle the complex and difficult development process so that people can focus only on creative ideas and marketing. The company was founded with the goal of achieving ‘democratization of development’ so that even technologically marginalized groups can easily have their own digital world.”
“AiApp” platform, which converses with users and incorporates their requirements / Source=MBaaS
He continued, “Many services have emerged that make it easy to create apps and websites using no-code AI, but generating code and enabling an actual business are completely different matters. Unlike existing tools, which mainly stop at the ‘frontend’ and require additional development, the ‘AiApp’ platform automates the entire development process from frontend to backend and even supports operation,” and emphasized, “This full automation from frontend to backend was possible because we incorporated a variety of features into the platform as follows. First is ‘AI multi-agent’ technology. Separate AIs in charge of planning, design, and coding work simultaneously to generate planning documents and frontend (web·app) components, and the system operates by connecting these to a previously developed backend. Second is the ‘Korean-style business integration’ function. Unlike overseas tools, it connects to domestic PG companies such as Toss Pay, Kakao login, and KakaoTalk notification messaging features with a single click. Third is the ‘operation automation’ feature. We implemented ‘DevOps automation,’ where AI automatically handles the most troublesome post-development tasks, such as server management, security configuration, and traffic response. Because all these technologies and functions are interlocked within one platform, development costs can be reduced by about 90% compared to traditional outsourcing, and development time can be shortened by more than 70%.”
Functions contained in the vibe coding platform “AiApp” / Source=MBaaS
Leveraging the utility of this platform, MBaaS has achieved outcomes such as being designated a leading company in strategic industries by Busan Metropolitan City, winning the Busan City New Technology Innovation Award, and securing seed investment from Pusan National University’s technology holdings company.
CEO Kim Jung-hyun said, “Users responded very positively after confirming that significant time and cost savings are possible when AI automates labor- and time-intensive tasks such as drafting planning documents and coding. A wide range of clients has already launched services using the BaaS platform. According to our own survey, more than 80% of customers showed great interest in the AI auto-generation function,” and added, “In particular, what customers are most satisfied with is the innovation of the complex development process. They highly value the fact that it has improved the communication misunderstandings and time waste they used to experience while having to communicate with numerous experts such as planners, designers, and developers just to create a single website or app. The strength of the vibe coding platform ‘AiApp’ is that it allows customers to reduce costs compared to outsourcing while still retaining control over their own services.”
CEO Kim Jung-hyun of MBaaS / Source=MBaaS
Validating real-world business models through collaboration with Kyungpook National University and SKT… Background of solution advancement
MBaaS stresses that support from various institutions and companies enabled it to progress from the early startup phase to the stages of solution development and advancement.
CEO Kim Jung-hyun said, “The Ministry of SMEs and Startups and the Korea Institute of Startup & Entrepreneurship Development have been reliable partners that have spared no support for MBaaS’s growth. Starting with the Preliminary Startup Package, we were selected for the 2023 Early Startup Package, the R&D Stepping-Stone Program, and this year’s Startup Leap Package, receiving funding and mentoring critical for technological advancement,” and added, “In particular, the collaboration program with Kyungpook National University and SKT yielded the valuable result of ‘validating real-world business models’ for MBaaS. Thanks to this, we were able to confirm the potential for expanding the platform into the B2B market.”
He continued, “The collaboration with Kyungpook National University and SKT did not aim to produce a specific deliverable; rather, it was a process of verifying, in the field, whether the platform could be used to build customized pages for individual customers or bundled products for small merchants, and to validate marketability and demand. This allowed MBaaS to gain the insight that the platform can be usefully applied not only by general users but also by enterprises and in distribution settings,” and added, “Without the opportunities provided by Kyungpook National University and SKT, MBaaS might still be confined to a developer-centric perspective. Through this collaboration, we learned—and continue to regard as an asset—that practicality and detail in solving on-site problems are more important than the glamour of technology itself.”
MBaaS: “Will grow into Asia’s leading vibe coding platform”
The interview concluded with MBaaS’s future plans.
CEO Kim Jung-hyun said, “If 2025 was a year of ‘confirming potential’ for MBaaS, 2026 will be a year of ‘expansion.’ First, we plan to focus on ‘market validation’ and ‘stabilization’ of the platform through early 2026. We have already implemented the core functions of a ‘Korean-style BaaS’ and released them to the market, but we will not rush to declare it complete,” and added, “We are concentrating on refining various additional functions—such as payment, messaging, and cross-advertising—so that they operate in a user-friendly way based on feedback from customers actually using the platform in the field. Only when this validation data accumulates can we call it truly ‘complete.’”
CEO Kim Jung-hyun of MBaaS / Source=MBaaS
He continued, “Our mid- to long-term goals are ‘technological evolution’ and ‘global expansion.’ We plan to commercialize ‘migration (ETL) automation’ technology that goes beyond simple generation to analyze outdated existing websites and automatically convert them to the latest technology using AI,” and added, “We will also accelerate overseas expansion. Starting with Vietnam, we will establish localized models in Southeast Asian markets such as Thailand and Indonesia, and we will pursue entry into the Japanese market as well. By 2030, we aim to grow into a vibe coding platform representing Asia. We look forward to strong interest in MBaaS’s journey.”
Reporter Kim Dong-jin, IT Donga (kdj@itdonga.com)
AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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