Daesang Group announced on the 12th that it is advancing to a stage of AI-based work innovation by completing a data-centered sales system through digital transformation (DT) across its B2B sales operations. The company is assessed to have significantly improved sales efficiency and accuracy by moving away from an environment dependent on Excel and handwritten reports.

Daesang Group stated that its B2B sales organization had long struggled to manage data in real time and ensure data reliability due to a reporting system based on manual input. Differences in access to information by region and by account manager during sales strategy development also led to performance gaps.

In response, since 2023 Daesang Group has been progressively building a system that integrates and manages data from key business areas such as institutional catering, restaurant dining, and military supply, while automating analysis and establishing decision-support processes. In the restaurant franchise division, industry and client data are automatically analyzed to provide a clear view of menu trends and changes in ingredients. Based on this, the company has established a system that enables new-menu development proposals tailored to each client.

In the institutional catering business, the company introduced a BI (Business Intelligence) dashboard that analyzes school meal data in real time, thereby enhancing the work efficiency of promotional dietitians. In the military catering market, it has improved the precision of sales decisions by integrating and analyzing information related to bidding and supply.

Daesang Group is also running capability-building programs in data analysis and visualization for B2B sales staff, alongside company-wide DT training. Employees themselves design and develop data analysis services, fostering a field-oriented culture of data utilization. A structure has also been established in which regular meetings and the sharing of best practices ensure that actual on-site experience is reflected in system improvements.

The group disclosed that, through its data-based decision-making framework, it has reduced the time required for sales strategy development and market analysis by 82% compared with the past, achieving an annual work-hours reduction effect of about 5,400 hours. In addition, sales competitiveness has been significantly strengthened by pioneering new markets and proposing customized strategies for clients based on the use of analytical data.

From this year, Daesang Group plans to promote an “AX (AI Transformation)” strategy that incorporates AI technology, with the goal of building a predictive B2B sales system based on AI that goes beyond simple automation.

Kwak Moon-gyo, Head of DT Promotion at Daesang Holdings, said, “Through data-centered sales innovation, we have simultaneously achieved the dual outcomes of cost reduction and enhanced competitiveness. Going forward, we will continue to secure differentiated competitiveness through next-generation sales models that incorporate AI.”

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