Samsung Electronics on the 4th (local time) is holding its own CES brand event, “The First Look,” at the Wynn Hotel in Las Vegas, Nevada, United States, launching its strategy for AI-based everyday innovation in earnest.

At this year’s CES, Samsung Electronics is establishing a base at the Wynn Hotel and setting up a stand-alone exhibition hall of 4,628㎡, the largest in the industry. The core theme is “Your AI Everyday Companion.”

“The First Look” is an integrated event where Samsung Electronics unveils new products and future technologies for the first time during CES, which runs from the 6th to the 9th. It is being used as a strategic stage not only for product displays but also for directly presenting technology directions and visions.

In this exhibition hall, Samsung is organizing three exhibition zones — ▲Entertainment Companion ▲Home Companion ▲Care Companion — to present its vision of future lifestyles in which AI naturally permeates every aspect of daily life.

Fusion of technology and art… Exhibition opens with an “AI Gallery”

At the entrance of the exhibition hall, a tunnel-style display space about 20 meters long, called the “AI Gallery,” has been created. Combining spatial projection mapping and surround sound, this space reinterprets representative works from the Samsung Art Store as well as nature and cityscapes through AI-based video, enhancing visitor immersion.

Artworks such as Jeong Seon’s “Inwang Jesaekdo (Descending the Mountain after Spring Rain)” and Vincent van Gogh’s “Starry Night Over the Rhône,” along with aurora and night-sky imagery, symbolically embody the event’s theme that “AI becomes an everyday companion.”

World’s first 130-inch Micro RGB TV unveiled

In the “Entertainment Companion” zone, Samsung Electronics is unveiling a wide range of next-generation display technologies. The most notable product is the world’s first “130-inch Micro RGB TV.”

Equipped with RGB LED elements under 100㎛ and a high-performance AI engine, this product delivers precise color reproduction and contrast even on an ultra-large screen, and is being exhibited in the stand-type “Timeless Frame” and the wall-mounted “Layered Wall” designs.

Samsung Electronics also demonstrated “Vision AI Companion,” an integrated AI platform dedicated to TVs. It provides real-time information such as filming locations, background music, and recipes while watching content, and automatically adjusts picture and sound quality according to the viewing environment.

In addition, next-generation display technologies such as the “Odyssey 3D” gaming monitor with glasses-free 3D, the AI portable projector “The Freestyle+,” transparent Micro LED, and spatial signage are also on display.

AI home appliances at the forefront… Emphasis on “household chore automation”

In the “Home Companion” zone, Samsung Electronics is highlighting its AI home appliance strategy. The 2026 Bespoke AI Family Hub refrigerator, AI combo washer-dryer, and AI steam robot vacuum cleaner focus on interacting with users through a combination of cameras, screens, and voice.

In particular, the refrigerator equipped with Google’s generative AI “Gemini” is drawing attention for improving food-recognition accuracy and offering automatic meal recommendations and recipe generation functions. The “Infinite AI Wine Refrigerator,” which automatically recognizes wine labels, was also unveiled.

Samsung Electronics has additionally set up a separate home appliance reliability zone to emphasize long-term usability competitiveness, including ▲7-year software updates ▲AI remote diagnostics ▲durability of key components.

From health and safety to pets… Expanding the “Care Companion”

In the “Care Companion” zone, healthcare and safety solutions based on Samsung Health, Galaxy wearables, and SmartThings are being introduced.

Using multimodal digital biomarker technology, the solutions analyze behavioral data such as sleep, gait, and speech patterns to detect early signs of cognitive decline; commercialization will be pursued after future clinical validation.

In the pet care domain, the SmartThings Pet Care service, which diagnoses conditions using AI-based photo analysis, has been unveiled. At the same time, the “SmartThings Safe” function, which sends location information and alerts to family members in emergency situations, is also being enhanced.

Samsung Electronics has also prepared a space where visitors can experience first-hand the “Galaxy Z Trifold,” a double-folding foldable phone released last month, as well as the “Galaxy Z Fold7” and “Galaxy Z Flip7.”

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