AI-based well-dying platform MangoHada Co., Ltd. announced that it has attracted investment from Blue Whale Invest. The investment amount was not disclosed.

Along with this investment, MangoHada was finally selected for “Pre-TIPS,” a preliminary TIPS program organized by the Ministry of SMEs and Startups, through a recommendation from Blue Whale Invest. Pre-TIPS is a scheme designed to discover early-stage startups with technological capabilities and growth potential, and to support them with commercialization funding and subsequent linkage to the TIPS program.

Previously, MangoHada was selected as a “Little Penguin” fostering company under the Ministry of SMEs and Startups’ 2025 program, thereby gaining recognition for its technological strength and growth potential. Little Penguin is a program that selects promising early-stage companies with a high potential to grow into future unicorns and provides them with intensive support.

The latest investment will be used for refining its AI-based life analysis model, improving user experience (UX), and expanding demonstration projects for B2B and B2G collaboration.

Seo Ji-su, CEO of MangoHada, said, “Well-dying is not simply a concept of preparing for death, but a process of reflecting on and making choices about one’s entire life,” adding, “Following our selection for the Little Penguin program, this investment will serve as an opportunity to further enhance the reliability of our technology and to fully ramp up collaboration with the insurance, financial, and public sectors.”

Yang Hee-jung, CEO of Blue Whale Invest, explained the background of the investment, saying, “MangoHada is one of the few teams in Korea expanding well-dying into a technology-based life planning domain,” and, “Despite being at an early stage, it has a clear problem definition and market approach, which led us to conclude that its growth potential is significant.”

MangoHada operates an integrated well-dying platform that combines digital will creation, lifetime life planning, and end-of-life planning. A distinctive feature is that AI analyzes data that users record in their daily lives to provide personalized lifetime planning and advance decision-making support services. In particular, the company positions its AI analysis technology, which proposes the preparations and services needed at each stage of life based on will data, as its core competitive edge.

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