Samsung Electronics will unveil its 2026 lineup of new sound devices to mark the opening of the world’s largest information technology (IT) and home appliance exhibition, “CES 2026.”

Samsung Electronics announced on the 28th that it will hold a separate “The First Look” event on January 4 next year (local time) in Las Vegas, United States, where CES will take place, to showcase the Wi-Fi speaker “Music Studio” (photo) and soundbars HW-Q990H and HW-QS90H. The new Music Studio product features a refined design that can enhance interior aesthetics. There is a concave point in the center of the speaker, and it was designed by French furniture designer Erwan Bouroullec.

The HW-Q990H soundbar is equipped with “Sound Elevation” technology, which lifts dialogue from the TV to the center of the screen for delivery. The HW-QS90H is an all-in-one soundbar that does not require a separate woofer and is being launched to target consumers who value not only performance but also design.

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