Power infrastructure is the heart of industrial development. With the increase in semiconductor and secondary battery plants, the boom in data center construction, and the expansion of the AI industry driving an explosive surge in power demand, the importance of transmission and distribution and plant facilities is growing by the day. Against this backdrop, Wooshin Electrical Industrial Co., Ltd. (CEO Kang Byung-sung), a specialist electrical construction company based in Cheongju, North Chungcheong Province, is drawing attention with remarkable growth in global markets.

Since its establishment in 1992, Wooshin Electrical Industrial has built expertise in the fields of transmission and distribution, plants, and communications. Founder and CEO Kang, an engineer by training, laid the foundation for the company’s technological strength through hands-on experience in his early 20s on transmission and distribution construction sites in Saudi Arabia. The construction know-how acquired in the harsh desert environment became the driving force that enabled Wooshin Electrical Industrial to successfully execute a wide range of projects at home and abroad.

The company’s true value is revealed in its long-term partnerships. Since registering as a partner company to leading Korean conglomerates in 1993, it has worked alongside them for more than 30 years, not only in Cheongju, Ochang, and Paju, but also at local plants in China and the United States. Its record of 301 construction projects, including high-difficulty electrical works for automation facilities and IT facilities at chemical and semiconductor plants, stands as a testament to its reliability. As a partner of Korea Electric Power Corporation (KEPCO), it has secured comprehensive capabilities covering all areas of transmission and distribution.

Wooshin Electrical Industrial’s recent moves are even more dynamic. Following its entry into China in the mid-2000s, its global strategy has borne fruit with the opening of the U.S. market in 2022 and the establishment of a local subsidiary there in 2023. Last year, the company recorded 200% growth year-on-year, and more than half of its current sales are generated overseas. It is also preparing expansion into Poland and Indonesia.

Its receipt this year of the Minister of Trade, Industry and Energy Award on Trade Day and the USD 5 Million Export Tower is the result of these efforts. CEO Kang expressed his determination, stating that the company will “take on the challenge of the USD 50 Million Export Tower.”

Wooshin Electrical Industrial’s strength comes from “trust and technology.” Under its corporate motto of “a genuine company, a company that works together, and a future-oriented company,” it places top priority on creditworthiness and integrity. In particular, its quality policy of “compliance with zero-accident construction methods and faithful execution” and its three ISO certifications demonstrate its commitment to safety management at an international standard.

CEO Kang offers a distinctive view on site safety. “On global sites, workers themselves demand safety equipment. Policies are important, but cultural change that makes people recognize safety as their own issue must come first.” It is the voice of a field expert who believes that a shift in awareness must precede regulation.

The plan for next year is clear. The company intends to solidify its fundamentals by targeting niche markets through factory and plant construction. Ultimately, it envisions expanding into manufacturing, AI, and robot parts and materials as it moves toward becoming a centennial enterprise.

Meanwhile, CEO Kang also stressed that “for small and medium-sized enterprises, participation in national procurement tenders is a matter of survival,” adding that “expanding public-sector orders is the key to revitalizing the domestic economy.”

Marking its 33rd anniversary this year, Wooshin Electrical Industrial is now seeing the technological prowess it honed while erecting steel towers in the scorching desert sands of Saudi Arabia shine at sites around the world. The trust and sincerity it has steadfastly upheld for more than 30 years, its spirit of challenge in pioneering new markets instead of resting on its laurels, and its journey toward becoming a 100-year company are the reasons expectations are high for Wooshin Electrical Industrial’s next steps.

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