On the 23rd, CALIVERSE, a subsidiary of Lotte Innovate, announced the launch of “CALIVERSE 3D,” a new-concept app that converts 2D video on smartphones into 3D in real time, and its dedicated 3D film “3Dism GLASS.” The company aims to provide an environment where anyone can enjoy immersive 3D content in everyday life without XR (extended reality) devices.

The 3D film released by CALIVERSE adopts a glasses-free optical prism structure. When used together with the CALIVERSE 3D app, users can experience three-dimensional 3D visual effects. Even when not viewing 3D content, it maintains the clarity of a normal 2D screen, and by applying tempered glass with 9H hardness (scratch-resistant standard), it also enhances the smartphone screen protection function.

The app offers 3D K-pop content, including idol group performances filmed on-site at MBC’s “Show! Music Core.” It also supports a function that automatically converts personal videos into 3D using AI, linked with the smartphone’s album. The company stated that anyone can easily create and watch three-dimensional videos without complex setup procedures. It plans to sequentially update a web browser-based 3D content viewing function in the future.

“3Dism GLASS” is available for purchase through online channels such as Lotte ON and Naver Smart Store. The CALIVERSE 3D app can be downloaded free of charge from the Apple App Store and has initially been released exclusively for the iPhone 16 series. In January next year, the company plans to expand support to the iPhone 15 and 17 series, and during the first half of the year, to Android and tablet product lines as well.

Kim Dong-gyu, CEO of CALIVERSE, said, “The company will build an ecosystem in which anyone can experience high-quality 3D content without expensive XR equipment, and will develop everyday 3D media experiences into a new market.”

Popular News