Salesforce announced on the 11th (Korea time) at the “Agentforce World Tour NYC” held in New York, United States, that it will fully open its next-generation AI platform “Agentforce 360.”

This move is significant in that it opens up the ecosystem so that a wide range of participants—including industry specialists, individual developers, and startups—can use its platform to develop and operate customized AI agents (AI programs for task automation and decision-making). Salesforce plans to use this as a springboard to accelerate the spread of the “Agentic Enterprise,” a next-generation corporate model in which humans and AI agents collaborate.

“Agentforce 360” is an AI platform based on a single architecture in which Salesforce’s core product families, including Data Cloud (Data360), Slack, and Tableau, are fully integrated. It addresses challenges that enterprises have traditionally faced, such as security, regulatory compliance and scalability, enabling users to design and commercialize AI agents based solely on industry experience and ideas, without the need for separate infrastructure or complex technology management.

The company has established a structure that enables individual developers and industry experts to more easily develop, distribute, and monetize solutions using code. During the development phase, approximately 500 prebuilt functions are available, and the platform also includes capabilities that automate system resource allocation and configuration.

Real-world implementation cases were introduced at the conference. DeVry University in the United States has applied Agentforce 360 to provide 24/7 personalized learning support and to automate enrollment procedures. This allows counseling staff to move beyond routine inquiries and focus on higher value-added activities such as learning coaching and career guidance.

The U.S. Department of Transportation (USDOT) is also promoting a project that automates traffic data analysis and safety alerts based on Salesforce technology, alongside a plan to improve the efficiency of managing large-scale infrastructure.

Park Se-jin, CEO of Salesforce Korea, said, “Customers and industry experts can now convert the data and expertise they possess into the form of AI agents and utilize them as new business assets. In Korea as well, business model transformation centered on AI agents will begin in earnest. Salesforce will strive to provide a sustainable AX (AI Experience) environment through a trust-based platform combined with Informatica’s technology.”

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