The global vegan skincare brand Dr. Althea's flagship product, the 345 Relief Cream, has won the Skin Soothing Saviour category at 'The Beauty Awards 2025 UK', sponsored by the UK's largest beauty retailer, Boots.

The Beauty Awards is a ceremony that reflects both expert judges' evaluations and public voting, making the recognition of the 345 Relief Cream's product quality by both consumers and experts significant.

This award is well-known for being conducted in official partnership with Boots, the UK's leading beauty retailer with a 170-year tradition, known for its trusted products and expertise, having a substantial influence in the industry. Winning at such an official collaborative award with Boots is evaluated as a success that further solidifies the product competitiveness of the 345 Relief Cream.

This year, Dr. Althea's 345 Relief Cream has consecutively been recognized for its product quality at major UK beauty awards. It has been selected as the 'Best Moisturiser For Sensitive Skin' at the Marie Claire Skin Awards UK, 'Best Product for Irritated Skin' at the Platinum Beauty Awards UK, and 'Best Everyday Moisturiser' at the Get The Gloss Beauty Awards UK.

Andabin, the head of Dr. Althea's overseas sales team, stated, "We are pleased that the 345 Relief Cream has consecutively won in the UK market," and added, "We plan to further strengthen our presence in the UK and European markets with this opportunity." Dr. Althea has also successfully completed entry into major UK retailers such as Boots, Superdrug, and Sephora this year.

Meanwhile, at this year's The Beauty Awards, the new product Pore Refresh Grinding Cleansing Balm received Highly Commended in the 'Cleansing Champion' category, ranking high among the finalists. This demonstrates that Dr. Althea is recognized not only for moisturizing sensitive skin but also as a brand with product strength in the pore and cleansing categories.

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