KOSDAQ-listed company Hanjoo ART announced that it has established a strategic business agreement (MOU) with the group purchasing platform 'Daiclo', thereby laying the foundation for entry and growth in the distribution business. The partnership with Daiclo, which has rapidly grown, surpassing 100 stores just four months after its launch, aims to create new growth drivers across the food service and distribution sectors.

Hanjoo ART initially proposed processed foods utilizing specialties from the Namwon and Boseong regions to Daiclo for group purchasing, contributing to the expansion of sales channels for local farms and enhancing product diversity within the platform. Additionally, by supplying high-quality mobile charger sets and other IT products, it is also driving the activation of new categories within Daiclo.

Going forward, the two companies plan to expand K-food-based distribution synergies through various collaborations, including joint product development and the development of products linked to Hanjoo ART's food service brands.

Hanjoo ART stated that through strategic collaboration with Daiclo, it plans to establish a sustainable market expansion and coexistence model, positioning the distribution business as one of its new growth engines.

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