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Business / K-Beauty Industry

K-Beauty Expands Globally, Spreading Korean Wave

Dong-A Ilbo | Updated 2025.11.27
[2025 Korea Small and Medium Enterprise Awards] Korea Small and Medium Enterprise Awards
Beauty Category
Ban Myung-sook, CEO
 
Natural Zia Co., Ltd. has been recognized for the second consecutive year in the beauty category of the '2025 Korea Small and Medium Business Awards' for its contributions to natural ingredient cosmetics technology and ESG management.

Established in 2004, the company has pioneered the naturalism K-beauty market by developing functional cosmetics using natural plant-based ingredients. Its flagship product, 'Camellia 1970 Serum,' utilizes camellia oil from Busan, promoting coexistence with local farms, and is currently exported to six countries, including China, Thailand, and Vietnam, centered around its local subsidiary in Laos.

By implementing 'clean beauty' philosophy with eco-friendly packaging, silicone-free formulations, and carbon-reducing packaging materials, the company is also preparing for global vegan certification. Additionally, it is advancing as an ESG-practicing enterprise by promoting the 'Zero Impact Project,' which manages carbon emissions throughout the entire process from raw material cultivation to production, packaging, and distribution.

Recently, the company has strengthened its technological prowess and brand competitiveness by developing the next-generation 'Biofusion' line, which maximizes the antioxidant efficacy of natural extracts.

Choi Ji-soo

AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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