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#DBR 필자의 아티클

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Bringing best practice to China As the country merges into the world economy, best practice in China will become best practice globally, products developed in China will be ... 1호 (2008년 1월)
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How half the world shops Multinational retailers face new challenges to capture the increased spending power in each of these distinctive markets. November 20 ... 1호 (2008년 1월)
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The new role of oil wealth in the world economy Regulators may worry when Arab investors acquire stakes in Western companies, yet vast reserves of petrodollars have kept down interest rate ... 1호 (2008년 1월)
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Eight business technology trends to watch Eight emerging trends are transforming many markets and businesses. Executives should learn to shape the outcome rather than just react to i ... 1호 (2008년 1월)
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Refocusing the sales force to cross-sell Many salespeople resist cross-selling, so management must address their misgivings head on and convince them of its benefits. Philipp ... 1호 (2008년 1월)
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The economics of solar power Don’t be fooled by technological uncertainty and the continued importance of regulation; solar will become more economically attractiv ... 1호 (2008년 1월)
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Leadership and innovation McKinsey research reveals a wide gap between the aspirations of executives to innovate and their ability to execute. Organizational structur ... 1호 (2008년 1월)
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Addressing consumer concerns about climate change Businesses must act on global warming and other issues to narrow a general trust gap between them and the public. Sheila M. J. Bonini ... 1호 (2008년 1월)
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The growing role of emerging markets in aerospace Manufacturers in developing markets are already helping aircraft makers in developed ones to cut costs. That's just the beginning. Ch ... 1호 (2008년 1월)
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Why multinationals struggle to manage talent A survey shows a strong correlation between financial performance and best practices for managing talent globally. Matthew Guthridge ... 1호 (2008년 1월)
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The next step in open innovation The creation of knowledge, products, and services by online communities of companies and consumers is still in its earliest stages. Who know ... 1호 (2008년 1월)
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HOW TO RAISE CAPITAL WITHOUT GIVING YOUR COMPANY AWAY From INSEAD Knowledge (http://knowledge.insead.edu) "If you want to make money, don't hold on to it too tightly -- lest you jeop ... 1호 (2008년 1월)
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FINANCIAL REPORTING SHOULD INCLUDE CUSTOMER EQUITY By THORSTEN WIESEL, BERND SKIERA and JULIAN VILLANUEVA A version of this article was originally published by IESE Insight(http://insight.ies ... 1호 (2008년 1월)
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INDIAN INVESTORS ENTER THE CARIBBEAN By LORO HORTA Reprinted with permission from YaleGlobal Online(www.yaleglobal.yale.edu) As an emerging economic power, India finds th ... 1호 (2008년 1월)
마케팅/세일즈
이해관계자 미디어의 위력 2001년 1월 10일 르몽드는 1면 기사로 다농이 프랑스에서 1700명, 유럽 전역에서 총 3000명의 인력을 감축할 계획이라고 대서특필했다. 이로 인해 프랑스에서 부동의 1위를 달리던 유럽 최대 식음료 회사 다농은 큰 위기를 맞았다. 이 보도는 소 ... 15호 (2008년 8월 Issue 2)
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DECODING THE NEXT BILLION CONSUMERS By MARCOS AGUIAR, VIKRAM BHALLA and NIMISHA JAIN From Boston Consulting Group They aren't affluent -- they don't even qualify as midd ... 1호 (2008년 1월)
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WHEN YOU HAVE A FAILURE TO COMMUNICATE This article first appeared in Negotiation newsletter, published by the Program on Negotiation at Harvard Law School(www.pon.harvard.edu) &n ... 1호 (2008년 1월)
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BREWING SUCCESS: CAFE COFFEE DAY IS ON A ROLL A version of this article was originally published by Knowledge at Wharton V.G. Siddhartha, chairman of the Bangalore-based Amalgamat ... 1호 (2008년 1월)
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THE PYTHON IN THE GARDEN By PHILIP EVANS From Boston Consulting Group After a 10-year progression through curiosity, denial, euphoria and betrayal, the busine ... 1호 (2008년 1월)
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TWENTY HUBS AND NO HQ By C.K. PRAHALAD and HRISHI BHATTACHARYYA From Strategy+Business (www.strategy-business.com) Growth prospects for multinational corpo ... 1호 (2008년 1월)