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KEEP YOUR CAREER MOVING FORWARD the Program on Negotiation at Harvard Law School(www.pon.harvard.edu) Marvin's annual review is approaching, and already his boss is ... 1호 (2008년 1월)
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A PRACTICAL GUIDE TO MANAGING INNOVATION By ROBERT GOLDSMITH From INSEAD Knowledge (http://knowledge.insead.edu) What does innovation mean? It used to relate mainly to produc ... 1호 (2008년 1월)
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RECAPITALIZING BANKS: SOME INSPIRATION FROM BELGIUM By THEO VERMAELEN From INSEAD Knowledge (http://knowledge.insead.edu) The current approach to solving the banking crisis is to put mo ... 1호 (2008년 1월)
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SUCCESSFUL STEPS FOR CEO SUCCESSION A version of this article was originally published by IESE Insight(http://insight.iese.edu) In business, choosing a CEO is one of the ... 1호 (2008년 1월)
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TIME FOR TRANSPARENCY: WHAT WILL IT TAKE TO IMPROVE CORPORATE A version of this article was originally published by Knowledge at Wharton Last month, news broke that Nabil al-Boushi, an Egyptian b ... 1호 (2008년 1월)
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THE BUZZ STARTS HERE: FINDING THE FIRST MOUTH FOR WORD-OF-MOUTH MARKETING A version of this article was originally published by Knowledge at Wharton Call it viral, buzz or word-of-mouth advertising: Getting ... 1호 (2008년 1월)
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DESPITE RHETORIC, OFF-SHORING WON’T STOP By DINESH C. SHARMA Reprinted with permission from YaleGlobal Online(www.yaleglobal.yale.edu) Ever since taking over as U.S. presiden ... 1호 (2008년 1월)
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WHERE GRAMEEN BANK MEETS EBAY IN AN AFRICAN MARKETPLACE (AND EVERYONE WINS) By GRACE SEGRAN From INSEAD Knowledge (http://knowledge.insead.edu) While share prices have been falling and banks have been offering ... 1호 (2008년 1월)
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TRUST ME, I’M THE BOSS A version of this article was originally published by IESE Insight(http://insight.iese.edu) Transformations and adaptations cannot ta ... 1호 (2008년 1월)
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WOMEN AND THE ‘VISION THING’ From INSEAD Knowledge (http://knowledge.insead.edu) The good news is that in a study of executives, women did better than men on seve ... 1호 (2008년 1월)
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BUSINESS PERFORMANCE DURING A DISEASE OUTBREAK By DOUGLAS E. HIMBERGER, JOAN BISHOP and MIKE MAGOON From Strategy+Business (www.strategy-business.com) Could your organization conti ... 1호 (2008년 1월)
리더십
“노하우 많은 퇴직자 재고용하니 우량기업 됐죠” [동아일보] 경기화학 인수 5년만에 매출 3100억 이룬 KG케미칼 곽재선 회장 “함께 도시락 먹으며 애로사항 듣고 노하우 많은 퇴직자 재고용하니 부도위기 회사 우량기업 됐죠” 쓰러져가는 기업을 인수해 흑 ... 1호 (2008년 1월)
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Six ways to make Web 2.0 work Web 2.0 tools present a vast array of opportunities—for companies that know how to use them. February 2009 • Michael Chui, ... 1호 (2008년 1월)
마케팅/세일즈 글로벌리포트
충동 구매의 진실은? 지난 몇 년 동안 소비재 소매업체들과 제조업체들은 제품에 대한 그럴싸한 선전과 약간의 충동이 소비자들의 구매 결정에 큰 영향을 준다고 믿어왔다. 심리학자이자 시장 연구원인 파코 언더힐은 1999년 저서 ‘우리는 왜 구매를 하는가: 쇼핑의 과 ... 30호 (2009년 4월 Issue 1)
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CAN’T BEAT THEM? THEN JOIN A COALITION the Program on Negotiation at Harvard Law School(www.pon.harvard.edu) As a negotiator, what should you do when you're in over your he ... 1호 (2008년 1월)
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A WORLD TRANSFORMED: WHAT ARE THE TOP 30 INNOVATIONS OF THE LAST 30 YEARS? A version of this article was originally published by Knowledge at Wharton Is it possible to determine which 30 innovations have chan ... 1호 (2008년 1월)
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WHY SOME COMPANIES ARE MAKING THE WRONG MOVES By SHUMEET BANERJI, NEIL MCARTHUR and CESARE MAINARDI From Strategy+Business (www.strategy-business.com) How well are top corporate e ... 1호 (2008년 1월)
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THE ORPHANAGE: CAN CINEMATIC SUCCESS BE SYSTEMATIZED? By JAUME RIBERA, LLUIS RUSCALLEDA and SANDRA SIEBER A version of this article was originally published by IESE Insight(http://insight.iese.e ... 1호 (2008년 1월)
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HOW TO DEAL WHEN THE GOING GETS TOUGH the Program on Negotiation at Harvard Law School(www.pon.harvard.edu) When times get tough, negotiations tend to get even tougher. Co ... 1호 (2008년 1월)
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NOT A DIRTY WORD: HOW COMPANIES USE DEBT TO IMPROVE THEIR BOTTOM LINE A version of this article was originally published by Knowledge at Wharton To many laymen, "debt" is a dirty word, and plen ... 1호 (2008년 1월)

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