The personalized stretching and exercise specialist brand Assistretch is partnering with AI-based healthcare solution company MyBenefit to enhance their services. The two companies announced on the 27th that they have signed a strategic Memorandum of Understanding (MOU) and will jointly pursue a new healthcare business incorporating MyBenefit's Virtual Mate technology.

MyBenefit is a company that develops Virtual Mate, which enables optimized exercise solutions and systematic data management for users through AI and 3D motion recognition technology, focusing on exercise content. MyBenefit has been recognized for its contributions to improving the health of the entire nation, receiving awards from the Ministry of Science and ICT, the Ministry of SMEs and Startups, and the Ministry of Health and Welfare.

This collaboration aims to combine Assistretch's one-on-one personalized expert service with MyBenefit's user-customized feedback kiosk, Virtual Mate, to provide body function improvement solutions to Assistretch's customers. The two companies plan to cooperate in various fields, including the joint development of AI-based posture correction programs and motion recognition technology-integrated stretching education content.

Bae Myung-ho, CEO of Assistretch, stated, "The agreement with MyBenefit is an innovative attempt to enhance the value of 'human-performed stretching' while adding the precision of 'digital data.' We will do our best to ensure that customers experience body function improvement in the most effective way possible."

Furthermore, Jung Seok-mo, CEO of MyBenefit, expressed, "We will work to plan and develop new digital healthcare solutions with Assistretch to develop an online and offline healthcare platform that satisfies all customers."

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