Korea Philip Morris is launching the urban environment campaign 'Ssam Seoul' in collaboration with the Environmental Foundation.

Korea Philip Morris and the Environmental Foundation have been continuing the Ssam Seoul campaign since 2021. It is operated with a focus on 'plogging' activities, where citizens and employees participate together to reduce urban waste and create clean streets.

This year's campaign will take place on the 31st of this month and the 1st of next month at Space B in Yeonnam-dong, Seoul, and around Hongik University Station. Under the theme of 'Trash-free Halloween,' it is designed to make environmental protection more approachable and enjoyable.

In particular, the campaign plans to deliver environmental protection messages through collaboration with the illustrator 'Kikni,' who is well-known among the MZ generation. Participants will join in environmental improvement through various programs under the concept of 'Trash Ghost Extermination Operation,' including events where trash is exchanged for snacks, climate crisis tarot readings, eco-friendly face painting, and the Modu Moa booth for collecting used IQOS devices and tobacco sticks. Employees of Korea Philip Morris will also participate on the first day, engaging in plogging activities with citizens.

A representative from Korea Philip Morris stated, "Ssam Seoul has established itself as a platform where businesses and citizens can experience and act on urban environmental issues together. This year, we have combined cultural elements with environmental messages to create a friendly festival that anyone can participate in without burden. We will continue various activities to drive continuous change through small daily practices."

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