Samsung Electronics announced its participation in 'KES 2025 (Korea Electronics Show)' held at COEX, Seoul, from the 21st to the 24th, showcasing a wide array of artificial intelligence (AI) products and technologies that innovate daily life. The exhibition aims to provide an experience of AI technology permeating everyday life through themed exhibition halls focused on residential, educational, and business spaces.

The exhibition hall is composed of three spaces replicating real-life environments such as homes, classrooms, and stores. Samsung Electronics has implemented AI solutions optimized for users' lifestyles by placing its latest mobile, display, and home appliance products in each space. A large LED media façade is installed at the entrance of the exhibition hall, and a space focused on display technology is used to emphasize technological leadership.

Samsung emphasized its next-generation display technology by unveiling the ultra-high-definition 'Micro RGB TV' at this exhibition. This product is said to enhance color reproduction and contrast expression, achieving picture quality close to reality.

Additionally, the 'Vision AI Companion' was also unveiled. It recognizes users' voices to explain TV content information or answer questions and is characterized by providing various AI services by linking with Microsoft's 'Copilot' and 'Perplexity.'

The portable screen 'The Movingstyle' was also showcased. Users can configure a personalized screen by choosing from over 200 combinations of display types, screen sizes, resolutions, colors, and stand types.

The 'AI Home' exhibition space is said to replicate actual residential spaces such as living rooms, kitchens, and bedrooms. Visitors can experience various appliances connected through the SmartThings platform operating according to the lifestyle patterns of family members.

In the living room, the 'SmartThings Automation Routine' is demonstrated, which automatically operates the air conditioner and robot vacuum cleaner by recognizing users. The 'Family Care' and 'Pet Care' functions, which allow checking the status of family members or pets even when away, are also exhibited.

In the kitchen, the 'AI Vision Inside' feature is showcased, where the camera inside the refrigerator recognizes ingredients and suggests recipes. Visitors can also experience monitoring energy usage by appliance and reducing energy consumption by up to 60% through the AI saving mode.

In the bedroom space, lighting, curtains, and air purifiers are automatically controlled according to sleep patterns, and the 'AI Sleep Coaching' feature, which provides 'Sleep Reports' and 'Customized Health Routines' based on wearable device data, is also unveiled.

In the 'Galaxy AI Class,' visitors can directly experience AI features such as the camera performance, generative editing, and Gemini Live of the latest smartphones Galaxy Z Fold7 and Z Flip7.

In the commercial space-themed exhibition, various commercial display solutions such as Samsung VXT (Visual eXperience Transformation), Spatial Signage, The Movingstyle, and Color E-Paper are displayed.

VXT is a platform that remotely manages store content and easily replaces digital content such as menus, enhancing store operation efficiency. 'Spatial Signage' enhances immersion by implementing three-dimensional 3D images, and 'Color E-Paper' is an ultra-low-power digital billboard that can maintain images without power supply, offering significant energy-saving effects.

Jang So-yeon, Vice President of Samsung Electronics Korea, stated, “The exhibition is designed to vividly experience AI innovation in spaces closely related to daily life, from residential to education and business,” adding, “In an environment where mobile and home appliances are organically connected, one can experience an easy and free daily life implemented by AI.”

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