Ultra Light Invisible Sun Serum Surpasses global brands to become a bestselling product Earns Amazon’s Choice badge Over 1,300 user reviews reinforce product credibility
COSRX sun stick. Courtesy of COSRX
COSRX’s “Ultra Light Invisible Sunscreen Serum” topped the United Kingdom Amazon sunscreen category on 14 April. This outcome reflects the brand’s distinct presence in the local market and the strengthening status of K-beauty.
The global sun care market is undergoing a shift from a focus solely on protection performance to an emphasis on texture and hydration. In the UK in particular, K-sun care products with lightweight formulas are standing out among premium brands. Riding this trend, COSRX has overtaken global beauty companies to rank No. 1 in overall bestsellers for the category.
The product has not only passed the European Cosmetic Products Notification Portal (CPNP) certification, but also earned the “Amazon’s Choice” badge based on more than 1,300 cumulative reviews and high ratings. This demonstrates that the brand has secured market trust not only in terms of sales volume but also in actual consumer satisfaction.
COSRX cosmetics. Courtesy of COSRX
The lightweight texture in serum format is cited as a key driver of its popularity. Formulated with aloe and witch hazel, it enhances soothing effects on the skin, while eliminating white cast to increase usability in daily life. The product has also completed eye irritation testing and certification for safety in fungal acne, leading to positive feedback from users with sensitive skin. Analysts note that it meets the needs of local consumers by delivering a comfortable user experience while maintaining a high protection index (SPF50 PA++++).
The “Aery Light Invisible Sun Stick,” a portable stick-type product, is also creating a synergy effect with the sun serum. By emphasizing the convenience of reapplication outdoors at any time, it proposes a more complete sun care routine and is broadening its customer base.
A COSRX representative assessed that this achievement goes beyond a simple rise in sales rankings and represents recognition of the brand’s competitiveness on the global stage. The representative added that COSRX will continue to introduce innovative formulations that contribute to users’ daily lives and further solidify its position in the global skincare market.
Kim Sang-jun
AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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