As globalization of the diagnostic testing market accelerates, Seegene Medical Foundation has seen its achievements in targeting overseas healthcare markets recognized on the international stage.

Seegene Medical Foundation announced on the 16th that it had won first place in the medical services category at the “2026 New York Festivals Korea–National Brand Awards (NYF K-NBA).” Observers note that the foundation’s prominence at these awards is based not only on its testing capabilities but also on its “integrated overseas healthcare model,” which connects diagnosis, treatment, and post-treatment care.

The foundation currently operates independent testing centers in Los Angeles in the United States, Almaty in Kazakhstan, and Hanoi in Vietnam. These overseas centers go beyond B2B diagnostic testing to encompass self-testing (B2C), comprehensive health check-ups, patient care referrals, and pre- and post-care (PPCC). This full-service model fills gaps in local healthcare infrastructure and represents a differentiated approach from simple export-type diagnostic services.

Also highlighted in this year’s awards was Chairman Chun Jong-gi’s induction into the “New York Festivals Hall of Fame.” The Hall of Fame is a special honor granted to individuals who have made long-term contributions to enhancing brand value, and it is rare for a figure from the Korean medical community to be inducted.

On the technology side, standardization of test data and AI-driven analysis are cited as core strengths. The foundation stated that it has established a fully automated PCR testing system (CURECA), the next-generation laboratory information system SeeLIS, and the AI-based histopathology quality control system SeeDP, thereby building a foundation to maintain consistent testing quality at home and abroad. Given that system capabilities to minimize local quality variations become a prerequisite for business expansion as overseas footholds increase, this infrastructure is assessed as serving as a practical driver of global expansion.

Meanwhile, NYF K-NBA is organized by New York Festivals, one of the world’s three major advertising festivals, and selects brands representing the Republic of Korea across industry, culture, and regional sectors based on the National Brand Competitiveness Index (NCI).

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