LG Electronics is set to completely transform in-vehicle experiences using artificial intelligence (AI). On the 17th, LG Electronics announced that it will unveil its “AI-based in-vehicle solution” at CES 2026, to be held in Las Vegas, United States, in January next year. This technology applies AI functions throughout the vehicle interior, including the driver’s seat, front passenger seat, and rear seats, to provide a safer and more convenient mobility experience.

The core of this solution is the integration of AI into automotive electronics technologies, including displays, in-cabin sensing, and entertainment systems. It has reportedly been recognized for its technological excellence by winning the “Best of Innovation” award, which is given to the most innovative products exhibited at CES.

LG Electronics has prepared three experiential zones for visitors. The first is the “Display Zone,” where a transparent OLED (a display through which light passes) is applied to the front windshield so that AI can show necessary information in real time, such as traffic lights and road conditions. In autonomous driving mode, it displays visuals suited to the driving environment to create an immersive atmosphere even while driving.

The second, the “Vision Zone,” analyzes the driver’s gaze using AI. If the driver becomes distracted, the system automatically switches to autonomous driving mode; when the driver looks outside, it displays information about products shown on outdoor billboards on the screen. The concept is that AI recognizes the occupants’ gaze and delivers the necessary information according to the situation.

In the third “Entertainment Zone,” visitors can experience personalized functions for rear-seat passengers. AI recognizes the outside scenery and shows related memory photos, or connects video calls with family members. In addition, if the person on the other end of a conversation uses sign language, AI converts it into subtitles in real time and displays them on the screen.

Alongside this, LG Electronics will also introduce the “AI Cabin Platform” for automakers. This platform is designed to make in-vehicle infotainment (IVI) systems smarter by leveraging a vision-language model (VLM) with image comprehension capabilities and a large language model (LLM) that understands human conversation.

Eun Seok-hyun, Executive Vice President of LG Electronics’ Vehicle component Solutions (VS) Business Division, said, “The goal is to apply AI technology to actual vehicle systems to provide users with more convenient and enjoyable experiences while on the move. LG Electronics will lead the next-generation vehicle market centered on artificial intelligence.”

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