Wellness lifestyle company Resort People (CEO Kim Tae-ho) announced that it has signed a contract for 'AI Digital Healthcare Technology Commercialization' with Korea University's Digital Innovation Research Center (Director Lee Young-hwan) and has begun joint research. The two institutions aim to pioneer the preventive healthcare market, which focuses on enhancing healthy life expectancy beyond disease treatment.

This research project focuses on innovating the area of preemptive health management in daily life, which the existing medical system has not covered. Both parties agree that extending healthy life expectancy is a contemporary challenge and aim to lead the market by developing a preventive-focused healthcare model.

Resort People is focusing on the fact that its resort facilities attract high-value customers with high income and interest in wellness. The exercise, physical, and mental health data voluntarily accumulated by customers are considered key assets in the future healthcare industry. The two institutions plan to combine this premium data with Korea University's AI analysis capabilities to actively expand the preventive healthcare market.

The core of the research is the development of an 'AI Agent-Based Wellness Coach' system that hyper-personalizes health management for customers. Resort People collects multidimensional empirical data through offline centers such as Resort Fitness, Shaman Gym, and Resort Lab, including ▲ tech-based exercise records ▲ body information collected by body composition analysis equipment ▲ 3D measurement-based body shape and posture data ▲ stress and sleep state through brainwave analysis equipment.

When this vast data is trained into AI, it can comprehensively predict and analyze changes in customers' physical and mental health. Based on this, the AI agent provides a model that offers hyper-personalized health management by suggesting optimized exercise routines, recovery plans, and dietary guides in real-time for each individual.

Korea University's Digital Innovation Research Center is responsible for the overall technical research, including ▲ health data processing ▲ prediction model advancement ▲ AI service verification, based on its diverse AI research experience. It also supports strategy formulation tailored to Resort People's mid- to long-term business structure, including data standardization, security and governance system establishment, and technology commercialization roadmap preparation.

Resort People CEO Kim Tae-ho stated, "The health data gathered from customers at Resort People will become the most valuable data in the upcoming future healthcare market," and added, "Through this collaboration with Korea University, we will definitively leap forward as a healthcare tech company that completes the wellness lifestyle of our customers by perfecting the AI agent based on this valuable data."

Korea University's Digital Innovation Research Center Director Lee Young-hwan said, "The real-life data of high-value customers is a key asset that will determine the success of AI-based preventive healthcare," and added, "We will support this to become a successful industry-academic cooperation model that connects research outcomes to the practical social value of enhancing the healthy life expectancy of the public."

The two institutions plan to concretize the joint research project in stages and promote pilot services and demonstration projects to verify the market commercialization of AI-based preventive healthcare technology. They also strategize to secure scalability encompassing the entire healthcare ecosystem through connections with medical institutions, public institutions, and industry partners.

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