Advertising platform company Dable announced on the 2nd that it has launched an AI-based retail media platform called 'TicketBoost' for concert and exhibition ticket sellers.

Dable explained that the ticket platform creates a new revenue model through data-driven advertising, allowing sellers to conduct marketing efficiently. TicketBoost operates by analyzing user search intent and purchase data in real-time to automatically display highly relevant concert advertisements. For example, searching for 'musical' will show content related to similar genre performances, and searching for a specific actor or venue will display advertisements matching those criteria.

Dable emphasized that it is a suitable platform for small and medium-sized planning companies, new performance promotions, and selling remaining seats, especially for those lacking marketing personnel and budget.

In particular, it was reported that the travel, leisure, and culture platform company Nol Universe has decided to adopt TicketBoost. TicketBoost will be applied to NOL Ticket, operated by Nol Universe, to enhance the efficiency of concert marketing. Bae Bo-chan, CEO of Nol Universe, stated, "The ease of performance measurement and targeting allows for transparent verification of results," and expressed expectations that it will become a new standard connecting performance planners and audiences.

According to Dable, retail media refers to advertising executed based on search and purchase data within a platform. The global market size is estimated to be approximately USD 16.7 billion (about KRW 23.5 trillion) as of last year. Major retail companies like Amazon and Coupang are utilizing this method as a core revenue source, and it is expected that the number of companies using it will increase in the future.

Lee Chae-hyun, CEO of Dable, stated, "Retail media provides a new revenue model for both platforms and merchants," and added, "We will support data-driven marketing innovation across various industries."

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