The pet brand Pockets (CEO Kim Na-eun) has been selected for the 'Little Penguin' program, one of the innovation startup growth support programs by the Korea Credit Guarantee Fund.

In February this year, Pockets achieved 15,707% of its target through Wadiz funding, creating a significant impact in the market. Since then, it has continued to achieve notable results in a short period, including entering the 15th class of the Youth Startup Academy, being selected for the Korea Credit Guarantee Fund's Little Penguin, and securing various intellectual property rights.

CEO Kim Na-eun stated, "As pets and humans must coexist in rapidly changing urban environments, we plan to focus on technology development with a sense of responsibility to create necessary products for pets," adding, "We will continue to introduce innovative products that allow pets and their owners to be happy together."

Since the launch of its first product, Pockets has been preparing for a significant leap by changing manufacturers and reorganizing internal systems through extensive renewal efforts. Additionally, with the selection for the Little Penguin program, the company plans to further enhance its customized products and technology for pets and accelerate its entry into both domestic and international markets.

The Korea Credit Guarantee Fund's 'Little Penguin' program is an innovation startup nurturing program that provides comprehensive support, including guarantees, investment, consulting, networking, and market development, to discover startups with creativity and growth potential. The program's name embodies the idea that "like penguins that grow strong despite their small size and eventually roam the seas, early-stage companies will grow into future leaders."

With this selection, Pockets intends to strengthen its research and development capabilities and introduce essential products for pet living environments, establishing itself as a responsible and innovative company.

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