[Dongguk University Campus Town X IT Donga] Dongguk University has been participating in the Seoul Campus Town project since 2022, creating a startup ecosystem in the northwestern urban area. By supporting deep tech and cultural content startups, it has been selected as an excellent case of startup incubation for two consecutive years and received an A+ grade in the 2024 Seoul Campus Town performance evaluation. IT Donga introduces promising startups developing alongside Dongguk University Campus Town.
AI Without Hallucinations Using Authorized Institutional Data
Persly differentiates itself from general AI services like ChatGPT by providing highly credible answers to patients using only data from authoritative institutions. It responds based on pre-filtered data provided by the Ministry of Health and Welfare and the Ministry of Food and Drug Safety, including the National Cancer Center, university hospitals, and international conferences. To block the hallucination problem, a typical issue of generative AI, it applied Retrieval-Augmented Generation (RAG) technology. All answers are marked with sentence-by-sentence sources to enhance credibility.
He also added, "Persly complies with the Medical Service Act and the Medical Devices Act, and is designed to prevent AI from providing answers that deviate from the content sentence by sentence, ensuring it does not infringe on medical practices. As a result, it received a legal interpretation from the Ministry of Food and Drug Safety as a non-medical device health management service."
Providing Personalized Answers Based on Long-term Memory
Additionally, Persly continuously improves its performance by applying APIs of the latest AI models. CEO Oh Sang-jun added, "While other LLMs list only general information, Persly can assist in practical decision-making during the treatment process. The level of answers is also appropriately adjusted according to the patient."
Growth Goals in Stages Powered by Patient Feedback
Persly was recognized for its achievements and selected as a resident company of Dongguk University Campus Town this year. CEO Oh Sang-jun added, "We gained the opportunity to interact with startup workers in residence and could shorten the prototype development cycle through commercialization support funds, which are crucial for early startups."
Persly plans to focus on improving answer quality this year. Based on accumulated data, it aims to provide precise answers that match actual patient preferences, drive retention, and form loyal customers. Building on its growth in Korea, it plans to enhance features such as a voice-based AI on the phone next year and launch English and Japanese versions of the app to lay the foundation for entering overseas markets.
Furthermore, Persly plans to expand its business into the B2B market, including insurance companies, pharmaceutical companies, and hospitals, based on accumulated data in the future. CEO Oh Sang-jun stated, "Ultimately, Persly aims to provide a 'one-person, one-family doctor' that can be used by all patients anytime, anywhere, and create a structure that returns value to the healthcare ecosystem using the data accumulated in the process."
IT Donga Reporter Kim Ye-ji (yj@itdonga.com)
AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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