AI digital popup specialist company Millennial Works (CEO Song Yu-sang) announced the successful completion of its first international joint project with overseas IP.

Millennial Works' digital popup brand 'SPACE:V' has signed a licensing agreement with Taiwan's innovative game company Toii Games and launched an AR horror experience popup based on the Taiwanese Netflix hit 'The Ghost Bride' on the 2nd. This collaboration marks Millennial Works' first international joint venture with overseas IP, expected to serve as a stepping stone for entry into the global content market.

A representative from Millennial Works stated, “Starting with this collaboration with Taiwan's Toii Games, we plan to actively establish partnerships with global IPs beyond Asia,” and expressed their ambition to “pioneer a new form of experiential entertainment market through the combination of K-digital technology and excellent overseas content.”

Discussions for collaboration with various overseas IPs, including Japanese animation, American and Chinese game IPs, and Southeast Asian cultural content, are reportedly underway, raising expectations for future global endeavors.

Toii Games, the partner in this collaboration, is a leading innovative game company in Taiwan, established in 2017, with achievements such as winning the Asia XR Golden Award 2023 AMD Special Award and ranking first in paid games on Taiwan's App Store and Google Play. The 'The Ghost Bride' series is a horror content based on famous Taiwanese ghost stories, gaining significant popularity on Taiwanese Netflix. The most famous tale involves climbing a bridge called 'The Ghost Bride' at midnight on a specific day, where the usual 13 steps become 14, and turning around at that moment leads to being dragged away by a ghost.

This digital popup is designed as a first-person tester experiential exhibition expanding the universe of 'The Ghost Bride 2 Mobile: The House of the Resentful Ghost' into a real-world space. Based on the original IP's setting of becoming a tester for a yet-to-be-released horror game, visitors become testers in the game from the moment they enter the space, performing mission-based horror experiences. The exhibition begins with an AI-based tester registration experience, where visitors have their faces transformed through AI technology and receive a 'tester card' issued in real-time before proceeding with the full experience.

The AI-based photo booth provides personalized experiential results by transforming visitors' faces into a specific art style in real-time. The moment they check the printed image, unexpected effects are added, creating a chilling moment where the game and reality intersect. Additionally, there are spaces where the original game can be played directly, interactive games operated through motion recognition, and areas where visitors can physically experience Taiwan's traditional fortune-telling 'Jiao,' combining digital technology with immersive interactions that change according to visitors' voices and actions.

The popup will be held simultaneously at the SPACE:V store on the 9th floor of Samjeong Tower in Busan until the 17th and at the SPACE:V store on the 2nd floor of Hongdae AK Plaza for one week starting on the 16th.

This project is attracting attention as a successful model of Asian cultural content collaboration, combining Korea's digital popup technology with Taiwan's innovative game development capabilities. Industry experts positively evaluated, stating, “Millennial Works' international collaboration will serve as a new platform for the global spread of K-digital content and Asian cultural exchange.”

Based on this achievement, Millennial Works plans to prioritize building an AI technology popup network through collaboration with cultural content IPs from various Asian countries.

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