Color cosmetics specialist research, development, and manufacturing company Monami Cosmetic is partnering with comprehensive MCN company Soon ENT to develop creator-based beauty products and expand its global business.

Monami Cosmetic announced on the 4th that it has signed a strategic business agreement (MOU) with Soon ENT. The agreement aims to cultivate K-beauty brands optimized for target markets by combining Monami Cosmetic’s specialized manufacturing capabilities in color cosmetics with Soon ENT’s global creator intellectual property (IP).

Specifically, the two companies will build a collaboration network in various areas, including ▲joint planning of creator-based beauty brands ▲joint promotion of private brand (PB) and ODM·OEM projects ▲development of differentiated cosmetic containers ▲domestic and overseas market entry.

Based on its ODM·OEM capabilities covering the entire process from product planning and research and development to production and quality control, Monami Cosmetic plans to realize creators’ ideas and market trends into actual products.

Recently, in the beauty industry, ODM·OEM collaboration with partner companies that possess content IP has been increasing in order to quickly reflect the segmented needs of global consumers. Monami Cosmetic plans to use this agreement as a starting point to further advance its capabilities in customized product development tailored to client companies’ brand concepts.

Park Kyung-hyun, CEO of Monami Cosmetic, stated, “This agreement is meaningful in that it allows both companies to jointly seek new K-beauty products and growth opportunities based on their specialized capabilities,” adding, “Monami Cosmetic will establish itself as a trusted beauty manufacturing partner that supports the growth of global clients through differentiated product development grounded in its research, development, and manufacturing capabilities in color cosmetics.”

Meanwhile, Monami Cosmetic, a subsidiary of national stationery brand Monami, has made a full-fledged entry into the beauty market by expanding into the cosmetics manufacturing and development (ODM·OEM) business. A key feature is the application of Monami’s long-accumulated ink and color formulation technologies to cosmetics. The company currently oversees the entire process from product planning and formula development to production.

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