Bio healthcare technology company Elexlab (CEO Choi Sin-sik) announced on the 13th that it has signed a strategic business agreement (MOU) and main contract with Vital Lab, a marketing specialist company led by former national basketball team player Woo Ji-won, to strengthen marketing for its probiotic product “GBLac.”

The agreement was pursued to accelerate the penetration of domestic and overseas health functional food markets by combining Elexlab’s bio-technology capabilities with Vital Lab’s marketing competence. The two companies have set as their core objective the delivery to consumers of the value of “well-aging,” which helps maintain a healthy and energetic lifestyle in everyday life.

“GBLac Smart Habit” was developed through a high-speed screening platform that integrates the animal experiment alternative model Caenorhabditis elegans and an advanced artificial intelligence (AI) vision sensor. Elexlab’s researchers conducted precise analysis on approximately 1,000 candidate probiotic strains and carefully selected superior strains that may help maintain physical vitality and improve health, then commercialized them as products. The company is currently receiving commercialization support through the “2026 Sports Accelerating Program” organized by the Korea Sports Promotion Foundation.

Vital Lab, which oversees marketing, will carry out brand marketing based on the expertise of CEO Woo Ji-won, who enjoys high public trust due to rigorous self-management. It plans to deliver an authentic message by combining Vital Lab’s identity, which pursues a vibrant lifestyle, with the scientific reliability of GBLac.

Choi Sin-sik, CEO of Elexlab, stated, “GBLac is a product that can help enhance physical vitality in an aging era,” adding, “Together with Vital Lab, we will correctly deliver the brand’s healthy values.” Woo Ji-won, CEO of Vital Lab, responded, “I decided to collaborate because I have confidence in Elexlab’s innovative AI bio-technology and scientific screening process, and we will grow it into a leading brand in the well-aging market.”

Starting with this agreement, the two companies plan to roll out full-scale joint promotions across multiple channels, including expansion of online and offline distribution networks, live commerce, influencer collaborations, and sports marketing.

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