The skincare brand Mixsoon, operated by Paquet Co., Ltd., has been selected for the 'Baby Unicorn Fostering Project (Global Unicorn Project)' organized by the Ministry of SMEs and Startups.
The Baby Unicorn Fostering Project is a program designed to discover and support early-stage startups that can grow to a corporate value of KRW 100 billion or more. This year, a total of 20 companies were selected. Companies chosen as baby unicorns receive up to KRW 300 million in competitiveness enhancement funds, up to KRW 5 billion in special guarantees, and follow-up support such as growth strategy diagnostics, overseas expansion programs, and technology special listing consulting.
The skincare brand Mixsoon, operated by Paquet, has introduced a minimalistic and effective product lineup based on the philosophy of 'skincare centered on pure ingredients,' excluding unnecessary components and containing only essential core ingredients for the skin. This differentiated brand identity, proprietary raw material processing technology, and skin-friendly formulation development capability have consistently received positive reviews from global consumers, showcasing new possibilities in the K-beauty industry.
Hwang Joo-eop, CEO of Paquet, stated, "This selection as a baby unicorn is a meaningful result that officially recognizes Paquet's innovative technology and growth potential, beyond mere achievement," adding, "We will leverage the various follow-up supports to accelerate our entry into overseas markets and present new values of Korean beauty to global consumers."
He further expressed his ambition, saying, "We will do our best to ensure that Mixsoon grows beyond a simple beauty brand into a global company based on innovative technology."
Choi Yong-seok
AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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