Global beauty company Eleven Corporation (CEO Baek Chang-jun) announced that it has been finally selected as a '2025 Preliminary Unicorn Company', a program to discover and support startups with high growth potential.

The 'Preliminary Unicorn Special Guarantee' targets promising companies with a corporate value between KRW 100 billion and KRW 1 trillion, recognized for their growth and innovation in the market, providing up to KRW 20 billion in funding. This year, 79 companies applied, resulting in intense competition with a ratio of 5.3 to 1. Eleven Corporation was finally selected, receiving high evaluations for its innovation, competitiveness, and growth potential.

Having been selected as a 'Baby Unicorn' in 2023, Eleven Corporation has been recognized for its potential to leap into a global unicorn company in just two years by being selected as a preliminary unicorn.

Eleven Corporation is a beauty specialist company operating five brands: △Skincare brand Parnell △Thalassotherapy hair and body brand GROWUS △Color cosmetics brand LUMMIR co-developed with global artists △Alcohol-free fragrance brand a ddct △Premium oral care brand La dens.

Through strategic business activities such as strengthening profitability by establishing local subsidiaries in target overseas countries and local customized strategies, the company is expanding its distribution channels in the domestic market and globally across Asia, the Americas, and Europe, accelerating its market entry worldwide.

Eleven Corporation's business performance is also rapidly growing. As of 2024, it achieved annual sales of KRW 41 billion and an operating profit of KRW 4.9 billion, and it is forecasting sales of over KRW 70 billion in 2025.

Baek Chang-jun, CEO of Eleven Corporation, stated, "This selection as a preliminary unicorn is an official recognition of the company's technological innovation and growth potential in the global market," adding, "We will use the special guarantee support as a stepping stone to solidify our position as a representative company of K-beauty in the global market and grow into a unicorn company leading K-beauty beyond a preliminary unicorn."

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