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Hyundai’s Muñoz Vows Aggressive New Model Rollout

Dong-A Ilbo | Updated 2026.03.20
Hyundai Motor Company CEO and President José Muñoz. (Provided by Hyundai Motor Group. Redistribution and database storage prohibited) 2025.6.4 News1
Hyundai Motor Company has announced a plan to launch a large number of customized new models tailored to each global market. The company will also continue its policy of strengthening capabilities in future mobility technologies such as autonomous driving.

José Muñoz, CEO (President) of Hyundai Motor, stated in a CEO letter to shareholders sent on the 20th ahead of the regular general meeting of shareholders scheduled for the 26th, “We will aggressively launch new global models tailored to meet the specific expectations of our customers.”

In the letter, President Muñoz said, “In the Chinese market, under the ‘In China, For China, To the World’ strategy, we will launch 20 new models over the next five years with an annual sales target of 500,000 units,” adding, “In the domestic market, we plan to launch the new Tucson and the new Avante this year.”

Hyundai Motor will also introduce a large number of new models in India, one of the representative emerging markets where automobile demand is growing. In the Indian market, the company plans to launch a total of 26 new models by 2030, backed by an investment of USD 5 billion. President Muñoz added, “By next year, we will unveil the first locally strategic electric sport utility vehicle (SUV) for which planning, design, and production are all carried out locally in India.”

Regarding the European market, President Muñoz said, “We plan to introduce five new models over the next 18 months, including the IONIQ 3, which will make its world premiere at Milan Design Week this April.” In the North American market, starting next year the company plans to introduce extended-range electric vehicles (EREVs) whose driving range exceeds 600 miles (approximately 965 km) on a single charge.

The company will also accelerate its “physical AI” strategy, including autonomous driving. President Muñoz said, “We will further enhance ‘PLEOS’, Hyundai Motor Group’s next-generation infotainment system, and accelerate the development of autonomous driving technology as a core element of this platform,” adding, “We plan to equip the IONIQ 5 produced at Hyundai Motor Group Metaplant America (HMGMA) with autonomous driving–specialized specifications and supply it to (Google) Waymo.”

Choi Won-young

AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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