[KOAT x IT Donga] The Korea Agricultural Technology Promotion Agency and IT Donga introduce promising startups that will lead the development and digital transformation of agriculture in Korea. Meet agricultural startups from across the country that will enrich our lives with ingenious ideas, products, and unique technologies.
“The raw material price of walnuts, a specialty of Cheonan, Chungnam, is usually around KRW 2,800 per 100g. However, when processed into walnut cookies, the price can rise to KRW 9,000 for the same weight. Not only walnuts, but many of Korea's specialties have a significant price difference between raw materials and processed products. In extreme cases, this difference can be up to 100 times. Therefore, we expanded the scope of our business to develop new products that are not available in the market using Korea's specialties, creating added value.”
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He continued, “We developed a method to process dried jujubes into caramel through direct research and development, providing farmers with an opportunity to generate sales throughout the year. Using Korea Specialty Distribution's online distribution data, we find the processed products consumers want, develop and produce them ourselves, and distribute them, which is the core task of Korea Specialty Distribution.”
AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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