AI travel solution startup Naganehdeul Co., Ltd. (CEO Lee Tae-woon) announced that its AI-based personalized travel planner service 'Danim' will be available on Toss's app-in-app service 'Mini App'. With this partnership, Toss users can access 'Danim' directly within the Toss app without additional installation or registration.

'Danim' is a service that analyzes users' travel preferences and tastes using AI to recommend the optimal travel destinations and itineraries. Naganehdeul has built its recommendation data through consultation and review by travel guides with 20 years of experience and has recently enhanced its features by applying reinforcement learning techniques, clustering methods, and the Traveling Salesman Problem (TSP) algorithm to optimize travel routes between tourist spots. This allows users to create travel plans that maximize satisfaction with minimal travel time.

The service has expanded its travel itinerary recommendations to seven countries preferred by Koreans, including Japan, China, Vietnam, Thailand, the Philippines, and Singapore. Domestically, it provides tourism information for 161 cities and counties nationwide based on data from the Korea Tourism Organization, offering itinerary suggestions that include detailed information on accommodations, restaurants, and experience facilities.

'Danim' has built its own database (DB) that classifies users' travel styles into 34 detailed categories, meticulously analyzing various preferences such as travel themes, activity preferences, and types of places visited. Users can input companion types, means of transportation, and travel keywords, and the AI generates personalized itineraries and recommended courses in seconds. For example, selecting keywords like 'budget travel' and 'healing' automatically configures an itinerary focused on natural attractions with no entrance fees and recommends restaurants and accommodations based on optimal routes.

With the launch of the service within Toss's 'Mini App', Naganehdeul has expanded its service reach to over 30 million Toss subscribers closely linked to financial activities. A representative from Naganehdeul stated, "The launch within Toss Mini App provides 'Danim' with a significant opportunity to reach more customers and serves as a stepping stone for global market entry," adding, "We will continue to enhance the service to reduce the uncertainties of travel planning and enable anyone to easily enjoy personalized travel experiences based on data and AI technology."

Meanwhile, Naganehdeul plans to expand its service regions step by step while stabilizing 'Danim', with the aim of entering the Asian and global markets.

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