Klean Nara announced on the 27th that its global sales in the sanitary pad segment increased by more than 41% last year compared with the previous year.

Currently, Klean Nara’s sanitary pad products are exported to a total of 17 countries, including Singapore, Malaysia, Vietnam, Russia, Kazakhstan and Uzbekistan.

Klean Nara is accelerating its penetration of global markets with a focus on its “Sunsuhanmyeon” and “Dear Skin” brands. The company stated that it operates a system that manages the entire process from raw material selection and production to finished product inspection in order to meet each country’s quality and safety standards. It emphasized that focusing on enhancing the inherent completeness of its products, including absorbency, reduced skin irritation design and improved user experience, has driven sales growth.

Expansion of overseas distribution networks is also becoming visible. Dear Skin has secured a position in a key local retail channel by entering Mannings, Hong Kong’s No. 1 health and beauty store. It has also expanded its sales base in the Malaysian market through Guardian, a leading health and beauty store in Asia. Sunsuhanmyeon is expanding its online distribution touchpoints in major markets such as Singapore, Malaysia and Vietnam, centering on Shopee, Southeast Asia’s leading B2C platform.

Klean Nara’s strategy is to enhance the global status of K-sanitary pads based on its quality competitiveness and global distribution network.

A Klean Nara official said, “We are maintaining a meaningful growth trajectory in overseas markets, backed by thorough quality control and product competitiveness,” adding, “We will continue to accelerate the growth of K-sanitary pads through country-specific strategies and stable quality management.”

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