Digital advertising agency Wisebirds announced that Lezhin Entertainment Corporation, a subsidiary based in Japan under Lezhin Entertainment, an affiliate of the Daou Kiwoom Group, has acquired the entire stake (a total of 5,653,204 shares, 11.97%) held by the Future Creation Kiwoom Synergy M&A Secondary Investment Association, established by Kiwoom Investment.

Wisebirds, alongside Lezhin Entertainment, plans to take a leading role in the global expansion of K-content, rapidly advancing in major overseas markets such as North America and Japan to expand the influence of K-culture and K-webtoons, localize content, and expand platform businesses. Additionally, Wisebirds intends to continuously strengthen cooperation with other major affiliates within the group, including Kiwoom Securities, Saramin, and Kidari Studio, besides Lezhin Entertainment.

A representative from Wisebirds stated, “By leveraging the extensive network within the group, we aim to enhance global content competitiveness and contribute to the globalization of K-content,” adding, “We will further maximize group-wide synergies in the future.”

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